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text message blasting

M

mrpeavey

Inactive
Inactive User
For those of you that are mass-texting your listeners with info/scores/news/etc, some questions:

1) Who's your provider?
2) How easy/difficult is it?
3) Is it worth the effort/cost?

If you thought about it, and decided against it, what was your reasoning?
 
For those of you that are mass-texting your listeners with info/scores/news/etc, some questions:

1) Who's your provider?
2) How easy/difficult is it?
3) Is it worth the effort/cost?

If you thought about it, and decided against it, what was your reasoning?
Click to expand...

It is as easy or hard as you want it to be. The good providers have easy back-end platforms that are user-friendly. From my experience it is well worth the expense, especially if you have a revenue model attached.

Hit me on AIM and I can explain more, as well as suggest providers.
 
The systems are very easy to use. You can have multiple databases. When a subscriber opts-out, the system automatically takes care of this. RadioLaunchPad even allows standard applications like TXT4Tix giveaways to be operated in such a way that you just enter the details and the system not only launches the text message campaign, but also provides you with on-air announcements and even terms & conditions.
 
I'm not looking for an easy way to send cookie-cutter promotional messages to a bunch of folks; I'm trying to find a viable method of disseminating information to my listeners.
 
In my opinion the best company out there doing mobile to a mass audience is www.fandrivemedia.com. They do it for Staples Center in LA , AEG concerts, NFL Network and the station group I consult. They have a very slick web interface that lets me manage my database of mobile numbers I collect. These guys have got it down to a science. It gives us a definite advantage.
 
Mrpeavy: Critical Mass Media does that, and you don't have to be a CC station to work with them
 
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