Not really a new study. If you read it carefully, it's paid for by the RIAA, who are trying to get a new royalty on broadcast radio. If they think broadcast is dead, why do they want to impose a new royalty on it? The report ignores the fact that broadcast radio has been investing in digital platforms, where the RIAA gets its royalty, and that digital platforms like Pandora are losing money by the boatloads because of increased expenses. So they claim broadcast is dead, meanwhile their royalty is killing digital.
As does radio, but those wounds are self-inflicted. The rule changes the FCC have recently made will only hurt radio more.
Of all the articles I see, radio is dead or healthy. Both can be accurate but the separation must be made.
What rule change? The main studio rule has nothing to do with programming, staffing, or even studios. It's about access to public files, which are now available online.
Let's compare: Is it accurate to say nobody watches over the air TV? If you limit viewing to only over the air broadcasts received by a device called a television set, then yes. That percentage is minimal.
It has everything to do with programming and costs; if you think it's just about access to public files, then you're spending too much time on this website and not paying attention to the big picture.
It has everything to do with programming and costs; if you think it's just about access to public files, then you're spending too much time on this website and not paying attention to the big picture.
I pay attention to the big picture every day. Read the rule and tell me where it mandates local programming or staffing.
Keep in mind the #1 station in Seattle may have a local studio, but most of what's on the air is NEMO: Not emanating from main office.
Read the study in the OP. It says that young people prefer online radio to OTA. How much regulation do the online services have? How much local staff and programming do the online services have? What the study in the OP is saying that OTA radio has to adapt and change to be more like online radio. Is that really what you want?
The elimination of the studio rule is going to lead to even more homogenized programming, turning local stations into national translators and repeaters.
The medium is changing, but not radio.
Radio is a very fluid term in the modern world. To most young people, it's Pandora or Spotify.