Tampa Ratings Out Now!

[My_Humps]

http://www.radioandrecords.com/RRRatings/

QYK & FLZ are #2 & #3, FLA is #4, Beat continues to beat Wild, Q makes a strong share, Magic is still down, Point scores huge, while 4 the rockers (Eagle, 98 Rock, 97X & Bone) are in a dead heat. La Nueva remains the same ratings as the former Outlaw.

 

[radioguy555]

Why is there such a big spread between WDUV and WQYK? I never understood why WDUV is so wildly popular and does extremely well in the ratings.

 

[Oldiesgal]

> Why is there such a big spread between WDUV and WQYK? I
> never understood why WDUV is so wildly popular and does
> extremely well in the ratings.


It defies logic. One explanation might be the lack of a nostalgia station, no true personality driven soft AC station like WTVR in Richmond , and I ain't got a clue. I like the music, but the presentation is as exciting as two week old bread. WDUV needs to be live and local 24/7 with personalities like WRBQ or WSJT. I would really almost call it a "Jack station with creeping senility"."We play anything we want cause we don't remember what we played last".
>

 

[ct2874]

> > Why is there such a big spread between WDUV and WQYK? I
> > never understood why WDUV is so wildly popular and does
> > extremely well in the ratings.
>
>
> It defies logic. One explanation might be the lack of a
> nostalgia station, no true personality driven soft AC
> station like WTVR in Richmond , and I ain't got a clue. I
> like the music, but the presentation is as exciting as two
> week old bread. WDUV needs to be live and local 24/7 with
> personalities like WRBQ or WSJT. I would really almost call
> it a "Jack station with creeping senility"."We play anything
> we want cause we don't remember what we played last".
> >
>

I think it's a combination of 1)demographics and 2)the ferocity of competition
in the other formats vis-a-vis the lack thereof for what DUV plays.

 

[DougD]

The why did oldies tank?

>>
> I think it's a combination of 1)demographics and 2)the
> ferocity of competition
> in the other formats vis-a-vis the lack thereof for what DUV
> plays.
>
Then WHY did the so-called oldies station tank in the ratings? It didn't have a lot of competition. There weren't many other stations playing Beach Boys and Elvis.

Oh I forgot. Those songs were gettin' a bit too old. The station's owners hated the age of the listeners those songs appealed to. They gutted those and brought on Billy Joel and other 80s crap. So they sounded more like any other boring station on the dial and so far from their lame self-described "legendary" status.

 

[studiotwenty]

Re: The why did oldies tank?

> Oh I forgot. Those songs were gettin' a bit too old. The
> station's owners hated the age of the listeners those songs
> appealed to. They gutted those and brought on Billy Joel and
> other 80s crap. So they sounded more like any other boring
> station on the dial and so far from their lame
> self-described "legendary" status.
>

Lets revisit why the "oldies" format doesnt fly:

1) DJ's. The great rock n roll djs of the day are now in their 60s themselves, if not older. Some 25 year old,no matter how good he or she is, can neither deliver nor create the "sound" of 60s radio. How can you when you didn't live it?

1a) While I'm getting under the skin of the kids, if I'm listening to 60s tunes, the last things I want to hear the dj drone on about are a) Anything to do with Tom Cruise, or his latest bride b) Oprah Winfrey c) Any reality show...or anything to do with today. In short, if you can't connect it to the era, I don't want to hear about it. Now granted, we need to know about the weather and the latest news.....oh wait,theres only one news station in town,scratch that worry.....

2) The format clock: Somehow the phrase "Another 50 minutes of music is just ahead on Oldies 99!" just doesn't cut it.

3) Open up the playlist just a wee bit. I'm hearing stuff on 106.3 (Scott Shannon all day, every day) that I literally havent heard in 15 years on the radio. Doesn't mean you have to ignore the same 24 Motown songs you 've been burning for years, but there are other tunes from the day you can slip in now and then.

4) We all pretty much agree the oldies playlist ends sometime in late 1973.. You have your choice of one or two Eagles songs, when Don Felder was there before Joe Walsh. No "Hotel California". Billy Joel's "Piano Man" will be his lone contribution to this format.

Next......

 

[jefflaurence]

Re: The why did oldies tank?

Oldies stations fail because of the short playlist, sure..and the DJ's might be getting long in the tooth, but aren't we all. But they also fail for the lack of fun. Clean fun, not the shock, not the "fun at the expense of others" fun, but compelling, and unpredictable FUN.

Even the sad records are FUN to listen to.

Oldies formatted stations are failing because they are formula driven boring extensions of a staff that is not motivated, and a sales department that can't connect to the advertisers who would spend money to keep them afloat.

I personally think it boils down to a lack of energy for the business. I know so few people who still work in broadcasting who really really enjoy it anymore. The younger broadcasters see the industry as an easy way to get away with doing as little as possible and all the while grousing that they aren't making what they are worth..and the older vets are seeing the industry they love get mashed into oblivion and develop such a fear of losing thier job..that they can do longer do thier jobs as well as they once could.

Biggest issue is the availability of SO many sources of entertainment that radio, with the rare exception is no longer sexy enough for the average person. They can get what they like on demand, in digital, and on iPods, and on satellite, and even on thier cell phones. Radio is losing it's appeal on all fronts. Ask a 23 year old how much time they spend listening to a radio and you'll get a blank stare. Ask a high school kid, and they will look at you like a goat looks at a new gate. Many of them don't even know how to tune in a station!

And finally we come to the stations themselves who are finding every week that the real estate that thier tower(s) takes up is worth far more as a housing development or car dealer than it brings in selling spots to nightclubs.

I have a vacent rocking chair here next to me at the home of any of you care to sit a spell.

 

[Oldiesgal]

Re: The why did oldies tank?

> > Oh I forgot. Those songs were gettin' a bit too old. The
> > station's owners hated the age of the listeners those
> songs
> > appealed to. They gutted those and brought on Billy Joel
> and
> > other 80s crap. So they sounded more like any other boring
>
> > station on the dial and so far from their lame
> > self-described "legendary" status.
> >
>
> Lets revisit why the "oldies" format doesnt fly:
>
> 1) DJ's. The great rock n roll djs of the day are now in
> their 60s themselves, if not older. Some 25 year old,no
> matter how good he or she is, can neither deliver nor create
> the "sound" of 60s radio. How can you when you didn't live
> it?
>
> 1a) While I'm getting under the skin of the kids, if I'm
> listening to 60s tunes, the last things I want to hear the
> dj drone on about are a) Anything to do with Tom Cruise, or
> his latest bride b) Oprah Winfrey c) Any reality show...or
> anything to do with today. In short, if you can't connect it
> to the era, I don't want to hear about it. Now granted, we
> need to know about the weather and the latest news.....oh
> wait,theres only one news station in town,scratch that
> worry.....
>
> 2) The format clock: Somehow the phrase "Another 50 minutes
> of music is just ahead on Oldies 99!" just doesn't cut it.
>
> 3) Open up the playlist just a wee bit. I'm hearing stuff on
> 106.3 (Scott Shannon all day, every day) that I literally
> havent heard in 15 years on the radio. Doesn't mean you have
> to ignore the same 24 Motown songs you 've been burning for
> years, but there are other tunes from the day you can slip
> in now and then.
>
> 4) We all pretty much agree the oldies playlist ends
> sometime in late 1973.. You have your choice of one or two
> Eagles songs, when Don Felder was there before Joe Walsh. No
> "Hotel California". Billy Joel's "Piano Man" will be his
> lone contribution to this format.
>
> Next......

I'm sorry nobody found my comparison of WDUV to a geriatric Jack even funny enough to comment on. Oh well. But you can create the sound of sixties radio without sixties music. Sometimes you get a younger personality like "Marvelous Marv " who treads close to sounding like a WABC voice. You need local involvent, lively jingles ( notice how no COX station in any format has jingles) Billy Joel is certainly the talent of Bobby Rydell ------WRBQ never played 60's oldies as new music cause it didn't exist. 106.3 has an useless signal in the Bay Area and Scott Shannon VT'ing himself 24 hours a day is not the sound of a sixties station. If you want to hear radio as it used to be, listen to WSM-AM in Nashville. Although it is not pop music, it is the same station it was 40 years ago right now.

 

[Oldiesgal]

Re: The why did oldies tank?

> Oldies stations fail because of the short playlist,
> sure..and the DJ's might be getting long in the tooth, but
> aren't we all. But they also fail for the lack of fun.
> Clean fun, not the shock, not the "fun at the expense of
> others" fun, but compelling, and unpredictable FUN.
>
> Even the sad records are FUN to listen to.
>
> Oldies formatted stations are failing because they are
> formula driven boring extensions of a staff that is not
> motivated, and a sales department that can't connect to the
> advertisers who would spend money to keep them afloat.
>
> I personally think it boils down to a lack of energy for the
> business. I know so few people who still work in
> broadcasting who really really enjoy it anymore. The
> younger broadcasters see the industry as an easy way to get
> away with doing as little as possible and all the while
> grousing that they aren't making what they are worth..and
> the older vets are seeing the industry they love get mashed
> into oblivion and develop such a fear of losing thier
> job..that they can do longer do thier jobs as well as they
> once could.
>
> Biggest issue is the availability of SO many sources of
> entertainment that radio, with the rare exception is no
> longer sexy enough for the average person. They can get
> what they like on demand, in digital, and on iPods, and on
> satellite, and even on thier cell phones. Radio is losing
> it's appeal on all fronts. Ask a 23 year old how much time
> they spend listening to a radio and you'll get a blank
> stare. Ask a high school kid, and they will look at you
> like a goat looks at a new gate. Many of them don't even
> know how to tune in a station!
>
> And finally we come to the stations themselves who are
> finding every week that the real estate that thier tower(s)
> takes up is worth far more as a housing development or car
> dealer than it brings in selling spots to nightclubs.
>
> I have a vacent rocking chair here next to me at the home of
> any of you care to sit a spell.

I disagree, I have a twenty something daughter and supervise 4 twenty somethings. They are always listening to the radio. They know everything Orlando, Olivia, and M.J. say everyday. Maybe Rythmic Radio is the true successor to top 40 and WLLD has the same appeal that WLCY had for people my age.
>

 

[suzukidirtbike]

> Why is there such a big spread between WDUV and WQYK? I
> never understood why WDUV is so wildly popular and does
> extremely well in the ratings.
>


1.) Florida is full of old people.
2.) WDUV plays music that appeals to old people.
3.) Old people have nothing better to do than sit around listening to Englebert Humperdinck while filling out an Arbitron diary.

When the Q-tips come home from the bingo hall (with hands on the wheel at 10 & 2 o'clock, and left turn signal on from Oldsmar to Dunedin), they take their meds, and fill in the Arbitron diary because when they sign up do do something, they see it through... Then they fill it in again because they forgot that they already did it a half-hour ago. (WDUV's demographic)

When the soccer moms get a chance to put down the baby and quit thinking about what's going on at the office long enough to grab the groceries out of the SUV or minivan, they might just find the Arbitron book useful for something other than bird cage liner. (one of WQYK's demographics)

When Joe Redneck has finished tuning up the old 4X4 and quits thinking about what's going on back at the jobsite long enough to unload his bass boat from the trailer in time to crack open a six pack with his buddies, he might use the Arbitron book for something other than as a coaster because his old lady is tired of cleaning the beer can rings off of the particle board furniture in the double-wide. (WQYK's other demographic)

Also, It should be noted that although it wasn't a very big slice of the pie, WFUS took a piece away from WQYK. I believe WDUV has lost some of its major competition recently, though not in time for this book.

Ok, now that I have offended three demographics and the poeple who love them, I think my point has been made.

 

[OldiesCat]

oldies tank? Not quite

WRBQ tank? Are you looking at the '02 ratings or something.

WRBQ is ranked 5th 25-54 and went UP to 7th overall. I know a lot of struggling Oldies stations around the country right now who would love to "tank" like WRBQ.


> >
> Then WHY did the so-called oldies station tank in the
> ratings? It didn't have a lot of competition. There weren't
> many other stations playing Beach Boys and Elvis.
>
> Oh I forgot. Those songs were gettin' a bit too old. The
> station's owners hated the age of the listeners those songs
> appealed to. They gutted those and brought on Billy Joel and
> other 80s crap. So they sounded more like any other boring
> station on the dial and so far from their lame
> self-described "legendary" status.
>

 

[OldiesCat]

WDUV

You guys are way over-thinking this.

Why does WDUV do wo well? Be cause there is a HUGE 60+ audience in the Bay area. And it's about the only station tailored just to them (of course, it's not a sales giant but it doesn't have to be 'cause it does not cost a lot to operate).

As always, most of radio is much simpler than we try to make it.


> It defies logic. One explanation might be the lack of a
> nostalgia station, no true personality driven soft AC
> station like WTVR in Richmond , and I ain't got a clue. I
> like the music, but the presentation is as exciting as two
> week old bread. WDUV needs to be live and local 24/7 with
> personalities like WRBQ or WSJT. I would really almost call
> it a "Jack station with creeping senility"."We play anything
> we want cause we don't remember what we played last".
> >
>

 

[puddin]

The Answer

Euthanasia..

Perfect example.. Last week the 93 yr. old that killed the homeless man on 34th and 46th in St. Pete severing his leg and transporting the rest of the body impaling the windshield only to be stopped at the Skyway tollbooth. He thought he was on Park Blvd. He also thought he was listening to Dick Ring on the DUV when he was actually rockin' out with Mandatory Metallica on 98ROCK. His dementia would have caused him to enter the wrong diary information. Thus rendering Arbitron even more inaccurate.

So, in closing, ARBITRON should be Euthanised. Put us out of our misery..

 

[sbe]

Re: The why did oldies tank?

For a 50KW flamethrower, WSM does not get very good local ratings. What should happen with WSM is several rich country artists should buy it and keep it what is currently is, a 50 KW Tourist Information station TIS. The old country format is very interesting and at nite is a great listen even here in Florida. If that format goes away, it will hurt the tourist business in Nashville, like Branson, MO has done to it already. In Tampa, I'm baffled that no station is doing pre Beatles oldies. It probably is the fact that all the decent AM signals are owned by either Spanish formats or religious people. I was sorry to see Salem have 4 stations here, and the signals they have are halfway decent. If you have ever heard some of the Low Power FM's not owned by religious zealots from Twin Falls, Idaho, some of them are really do a good job of radio. There is a great one over on Florida's east coast north of Daytona that does a great job with oldies. It is too bad that 106.3's signal is not good in Tampa, but if WCTQ ever puts IBOC on, you will lose all traces of it in Tampa anyway.



> > > Oh I forgot. Those songs were gettin' a bit too old.
> The
> > > station's owners hated the age of the listeners those
> > songs
> > > appealed to. They gutted those and brought on Billy Joel
>
> > and
> > > other 80s crap. So they sounded more like any other
> boring
> >
> > > station on the dial and so far from their lame
> > > self-described "legendary" status.
> > >
> >
> > Lets revisit why the "oldi


es" format doesnt fly:
> >
> > 1) DJ's. The great rock n roll djs of the day are now in
> > their 60s themselves, if not older. Some 25 year old,no
> > matter how good he or she is, can neither deliver nor
> create
> > the "sound" of 60s radio. How can you when you didn't live
>
> > it?
> >
> > 1a) While I'm getting under the skin of the kids, if I'm
> > listening to 60s tunes, the last things I want to hear the
>
> > dj drone on about are a) Anything to do with Tom Cruise,
> or
> > his latest bride b) Oprah Winfrey c) Any reality show...or
>
> > anything to do with today. In short, if you can't connect
> it
> > to the era, I don't want to hear about it. Now granted, we
>
> > need to know about the weather and the latest news.....oh
> > wait,theres only one news station in town,scratch that
> > worry.....
> >
> > 2) The format clock: Somehow the phrase "Another 50
> minutes
> > of music is just ahead on Oldies 99!" just doesn't cut it.
>
> >
> > 3) Open up the playlist just a wee bit. I'm hearing stuff
> on
> > 106.3 (Scott Shannon all day, every day) that I literally
> > havent heard in 15 years on the radio. Doesn't mean you
> have
> > to ignore the same 24 Motown songs you 've been burning
> for
> > years, but there are other tunes from the day you can slip
>
> > in now and then.
> >
> > 4) We all pretty much agree the oldies playlist ends
> > sometime in late 1973.. You have your choice of one or two
>
> > Eagles songs, when Don Felder was there before Joe Walsh.
> No
> > "Hotel California". Billy Joel's "Piano Man" will be his
> > lone contribution to this format.
> >
> > Next......
>
> I'm sorry nobody found my comparison of WDUV to a
> geriatric Jack even funny enough to comment on. Oh well. But
> you can create the sound of sixties radio without sixties
> music. Sometimes you get a younger personality like
> "Marvelous Marv " who treads close to sounding like a WABC
> voice. You need local involvent, lively jingles ( notice how
> no COX station in any format has jingles) Billy Joel is
> certainly the talent of Bobby Rydell ------WRBQ never played
> 60's oldies as new music cause it didn't exist. 106.3 has an
> useless signal in the Bay Area and Scott Shannon VT'ing
> himself 24 hours a day is not the sound of a sixties
> station. If you want to hear radio as it used to be, listen
> to WSM-AM in Nashville. Although it is not pop music, it is
> the same station it was 40 years ago right now.
>

 

[Radford]

> Ok, now that I have offended three demographics and the
> poeple who love them, I think my point has been made.
>
....friends, you just read one of the most accurate portrayals of what a Florida Arbitron diary-keeper is like. Couldn't have said it better myself!

 

[sbe]

Re: The why did oldies tank?

Oldies 108 in Sarasota seems to defy your logic, Jeff, and the guy that does the imaging for the station, sure makes it sound exciting.... I wonder who that guy is? LOL... The two young people that do the morning show have done a great job of connecting with the audience and the afternoon guy is an old top 40 veteran. They always share top billing in the Sarasota ratings and do a great job of community service. When Big Jim was manager of the cluster, he sure made it sound like the old CKLW Big 8 of which he was a veteran. He even had their great news guy Grant Hudson with his polically incorrect way of delivering the news. I miss Grant, he was great...
Speaking of Sarasota, 92.1 sure has lost a lot of it's demographic by changing to a "lite" format....



> Oldies stations fail because of the short playlist,
> sure..and the DJ's might be getting long in the tooth, but
> aren't we all. But they also fail for the lack of fun.
> Clean fun, not the shock, not the "fun at the expense of
> others" fun, but compelling, and unpredictable FUN.
>
> Even the sad records are FUN to listen to.
>
> Oldies formatted stations are failing because they are
> formula driven boring extensions of a staff that is not
> motivated, and a sales department that can't connect to the
> advertisers who would spend money to keep them afloat.
>
> I personally think it boils down to a lack of energy for the
> business. I know so few people who still work in
> broadcasting who really really enjoy it anymore. The
> younger broadcasters see the industry as an easy way to get
> away with doing as little as possible and all the while
> grousing that they aren't making what they are worth..and
> the older vets are seeing the industry they love get mashed
> into oblivion and develop such a fear of losing thier
> job..that they can do longer do thier jobs as well as they
> once could.
>
> Biggest issue is the availability of SO many sources of
> entertainment that radio, with the rare exception is no
> longer sexy enough for the average person. They can get
> what they like on demand, in digital, and on iPods, and on
> satellite, and even on thier cell phones. Radio is losing
> it's appeal on all fronts. Ask a 23 year old how much time
> they spend listening to a radio and you'll get a blank
> stare. Ask a high school kid, and they will look at you
> like a goat looks at a new gate. Many of them don't even
> know how to tune in a station!
>
> And finally we come to the stations themselves who are
> finding every week that the real estate that thier tower(s)
> takes up is worth far more as a housing development or car
> dealer than it brings in selling spots to nightclubs.
>
> I have a vacent rocking chair here next to me at the home of
> any of you care to sit a spell.
>

 

[Jay_F]

Re: The Answer

> Euthanasia..
>
> Perfect example.. Last week the 93 yr. old that killed the
> homeless man on 34th and 46th in St. Pete severing his leg
> and transporting the rest of the body impaling the
> windshield only to be stopped at the Skyway tollbooth. He
> thought he was on Park Blvd. He also thought he was
> listening to Dick Ring on the DUV when he was actually
> rockin' out with Mandatory Metallica on 98ROCK. His dementia
> would have caused him to enter the wrong diary information.
> Thus rendering Arbitron even more inaccurate.
>
> So, in closing, ARBITRON should be Euthanised. Put us out of
> our misery..
>


The Tampa metro (St Pete in particular) is so old that no matter what ratings system was used WDUV would be #1 12+.

 

[Jay_F]

Re: oldies tank? Not quite

> WRBQ tank? Are you looking at the '02 ratings or something.
>
>
> WRBQ is ranked 5th 25-54 and went UP to 7th overall. I know
> a lot of struggling Oldies stations around the country right
> now who would love to "tank" like WRBQ.
>
>

How could you be the only one who caught that? I expected everyone to jump all over that. Instead, the false statement that "oldies tanked" started a string of citiques of the oldies format. The posts were well written and interesting, but the timing could not be worse. Instead of slamming oldies, WRBQ should be given props for hitting the top 5 25-54. Maybe some of the oldies stations across the country with aging demos could learn a little from the recent Q105 adjustments.



> > >
> > Then WHY did the so-called oldies station tank in the
> > ratings? It didn't have a lot of competition. There
> weren't
> > many other stations playing Beach Boys and Elvis.
> >
> > Oh I forgot. Those songs were gettin' a bit too old. The
> > station's owners hated the age of the listeners those
> songs
> > appealed to. They gutted those and brought on Billy Joel
> and
> > other 80s crap. So they sounded more like any other boring
>
> > station on the dial and so far from their lame
> > self-described "legendary" status.
> >
>

 

[OldiesCat]

oldies

True. I wonder where in heck the other poster got the "oldies tanked" idea? Another oldies station just east of you in Orlando (WEBG 100.3) was on the same evolutionary track before it got nuked. Too bad- 2 big signals with what Oldies should be in 2005 covered the middle half the state with their combined signals.

Give Mason & Company kudos (and I think the move to the Q105 moniker was brilliant, albiet about 2 yrs late- they should have done it when the moved to the 104.7 freq).
>
> How could you be the only one who caught that? I expected
> everyone to jump all over that. Instead, the false statement
> that "oldies tanked" started a string of citiques of the
> oldies format. The posts were well written and interesting,
> but the timing could not be worse. Instead of slamming
> oldies, WRBQ should be given props for hitting the top 5
> 25-54. Maybe some of the oldies stations across the country
> with aging demos could learn a little from the recent Q105
> adjustments.
>
>
>
> > > >
> > > Then WHY did the so-called oldies station tank in the
> > > ratings? It didn't have a lot of competition. There
> > weren't
> > > many other stations playing Beach Boys and Elvis.
> > >
> > > Oh I forgot. Those songs were gettin' a bit too old.
> The
> > > station's owners hated the age of the listeners those
> > songs
> > > appealed to. They gutted those and brought on Billy Joel
>
> > and
> > > other 80s crap. So they sounded more like any other
> boring
> >
> > > station on the dial and so far from their lame
> > > self-described "legendary" status.
> > >
> >
>

 

[DougD]

'taint oldies anymore

The station isn't oldies anymore. It doesn't even call itself an oldies station, nor does it play oldies. It may throw in a 60s tune here and there, it's mostly a 70s pop-rock-disco station. Hardly oldies. Therefore, the oldies FORMAT did tank. I wasn't referring to its ratings.


> > WRBQ tank? Are you looking at the '02 ratings or
> something.
> >
> >
> > WRBQ is ranked 5th 25-54 and went UP to 7th overall. I
> know
> > a lot of struggling Oldies stations around the country
> right
> > now who would love to "tank" like WRBQ.
> >
> >
>
> How could you be the only one who caught that? I expected
> everyone to jump all over that. Instead, the false statement
> that "oldies tanked" started a string of citiques of the
> oldies format. The posts were well written and interesting,
> but the timing could not be worse. Instead of slamming
> oldies, WRBQ should be given props for hitting the top 5
> 25-54. Maybe some of the oldies stations across the country
> with aging demos could learn a little from the recent Q105
> adjustments.
>
>
>
> > > >
> > > Then WHY did the so-called oldies station tank in the
> > > ratings? It didn't have a lot of competition. There
> > weren't
> > > many other stations playing Beach Boys and Elvis.
> > >
> > > Oh I forgot. Those songs were gettin' a bit too old.
> The
> > > station's owners hated the age of the listeners those
> > songs
> > > appealed to. They gutted those and brought on Billy Joel
>
> > and
> > > other 80s crap. So they sounded more like any other
> boring
> >
> > > station on the dial and so far from their lame
> > > self-described "legendary" status.
> > >
> >
>