Re: My guess is not Jack
I've been looking forward to seeing what happens at Mix when this 'Whatever Month' finished. The last period of the summer ratings saw them fall by .1, meaning their ratings saw no significant upturn as a result of the added variety (if that's a fair assessment? I'm not ratings expert). Even throughout the month the music has changed, and I've enjoyed it recently now they've cut the 'novelty' records. The last few weeks has been a Hot/Upbeat AC hybrid, and I've enjoyed it. I kind of expected them to use this month as a launch pad to widen the variety whilst maintaining their softer-edged Hot AC status.
Am I right in thinking that Mix didn't go all Christmas until December 24th last year, and in the few years before that not until after Thanksgiving? All Christmas on November 1st would be a significant change!
> Could be "Jack", as in Jack 0 Lantern although Halloween
> will be over and Christmas will be in the air. I doubt they
> would announce a format shift as a major announcement.
> Besides, the name "Mix" aint going anywhere. Based on past
> years and the history of other CC Tampa station marketing...
> I'd bank on either a contest or upcoming concert. CC has a
> habit of promoting "station sponsored" or "produced" concert
> events months in advance and also makes their announcements
> a big deal. Think of the Livestocks, Starfests, and FLZ
> produced shows of the past.
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