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Syndication-Free WAVE-TV Fully Committed to Louisville

https://www.nexttv.com/news/syndication-free-wave-fully-committed-to-louisville

So committed is WAVE Louisville to local content that the station has no syndicated programming, a rarity among TV outlets. WAVE has long been devoted to its tireless local approach, and stepped it up when COVID became a major story earlier this year. Civil unrest, a giant story in Louisville due to Breonna Taylor living there before her death, followed.

WAVE, part of Gray Television, is local from 4:30 a.m. until primetime on weekdays, except for Today, Days of Our Lives and NBC Nightly News. That includes business program Listens Live! 12 p.m-1 p.m., public affairs show WAVE Country with Dawne Gee 2-3 p.m. and local news 4 to 5 p.m., added in April and replacing Family Feud. A live hour of news at 7 p.m. has been in place for around a decade.

“We are all in, because it’s working,” said Ken Selvaggi, VP/general manager. “People are watching.”

I see where this is coming from though WAVE and to a certain extent OTA-TV having to deal with the future where syndicated shows will be less relevant and original content is a must for local OTA's to survive.
 
https://www.nexttv.com/news/syndication-free-wave-fully-committed-to-louisville



I see where this is coming from though WAVE and to a certain extent OTA-TV having to deal with the future where syndicated shows will be less relevant and original content is a must for local OTA's to survive.

Literary.

4:30-7:00 AM: WAVE 3 News Sunrise
7:00-11:00 AM: Today
11:00 AM-12:00 PM: WAVE 3 News Midday
12:00-1:00 PM: WAVE 3 Listens LIVE
1:00-2:00 PM: Days of Our Lives
2:00-3:00 PM: WAVE Country with Dawne Gee
3:00-6:30 PM: WAVE 3 News at 3:00/3:30/4:00/4:30/5:00/5:30/6:00
6:30-7:00 PM: NBC Nightly News
7:00-8:00 PM: WAVE 3 News at 7:00/7:30
8:00-11:00 PM: NBC Primetime
11:00-11:35 PM: WAVE 3 News at 11:00
11:35 PM-3:00 AM: NBC Late Night
3:00-4:30 AM: Early Today
 
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