https://www.nexttv.com/news/syndication-free-wave-fully-committed-to-louisville
I see where this is coming from though WAVE and to a certain extent OTA-TV having to deal with the future where syndicated shows will be less relevant and original content is a must for local OTA's to survive.
So committed is WAVE Louisville to local content that the station has no syndicated programming, a rarity among TV outlets. WAVE has long been devoted to its tireless local approach, and stepped it up when COVID became a major story earlier this year. Civil unrest, a giant story in Louisville due to Breonna Taylor living there before her death, followed.
WAVE, part of Gray Television, is local from 4:30 a.m. until primetime on weekdays, except for Today, Days of Our Lives and NBC Nightly News. That includes business program Listens Live! 12 p.m-1 p.m., public affairs show WAVE Country with Dawne Gee 2-3 p.m. and local news 4 to 5 p.m., added in April and replacing Family Feud. A live hour of news at 7 p.m. has been in place for around a decade.
“We are all in, because it’s working,” said Ken Selvaggi, VP/general manager. “People are watching.”
I see where this is coming from though WAVE and to a certain extent OTA-TV having to deal with the future where syndicated shows will be less relevant and original content is a must for local OTA's to survive.