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Survey Shows Gen-Z Not Listening To Radio

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Videos on TV isn't a whole lot different than music on the radio. If they're playing songs you like, it's good for a while. If not, you're probably gone. It's part of the problem with why Gen Z isn't listening to the radio. They want what they want when they want it, and they want it without interruption and for free.
I enjoyed videos when I was I college. Not on MTV, but there were plenty of RV series that had them, including one hosted by Casey Kasem where he counted down the top 10 in several categories. I didn't necessarily like the music but some of the videos were fun.
 
I don’t know that music from today will be as timeless as rock from the mid 60’s, 70’s and early 80’s has shown to be. Seems like music was designed to be more disposable after the record labels consolidated and most of the smaller labels disappeared. Maybe that’s just my age now, but I don’t see many pop/rock artists that started in the 90’s doing stadium tours. Most of them, even the country singers, seem to be doing county fairs and casinos.
It seems to me that we'll have to wait about fifty years to find out. I saw a reprint of an old "Peanuts" strip a few months ago that suggested that Elton John was a pop music "flash in the pan" with no staying power -- needless to say, that particular strip has aged quite poorly. I also can't help but think of the absolutely scathing reviews that some of the most fondly remembered music got when it first came out. For that matter, some of that fondly remembered music disappeared without a trace for years before eventually resurfacing. As an example, "Bohemian Rhapsody" was a big hit in 1976, and an even bigger hit when it recharted in 1992. But between those two chart runs, the song completely disappeared from pop radio -- I don't recall hearing it on any pop formats at all between late 1976 and when it resurfaced in 1992. It was just dismissed as a novelty song that no one was still interested in. Now, of course, it is considered a classic. (I don't recall hearing it on AOR stations during that period either -- but I didn't listen to those stations enough to say whether it might have still gotten some airplay)

But in line with the original topic of this discussion, I can't help but wonder about the demographics of the folks reading and posting on this discussion board. Just based on the comments, it seems that there are very few people here who are under 30 (Gen Z), and that most of us are Gen X and Boomers over the age of 50. That seems to fit in with the idea that Gen Z is not interested in radio -- my suspicion is that it isn't that they dislike radio, but rather that it is something that they don't really think about or pay any attention to.
 
But in line with the original topic of this discussion, I can't help but wonder about the demographics of the folks reading and posting on this discussion board. Just based on the comments, it seems that there are very few people here who are under 30 (Gen Z), and that most of us are Gen X and Boomers over the age of 50. That seems to fit in with the idea that Gen Z is not interested in radio -- my suspicion is that it isn't that they dislike radio, but rather that it is something that they don't really think about or pay any attention to.
That's this boomer's suspicion as well. Where I differ with conventional boomer/Gen X wisdom in this forum is that I don't buy into the notion that returning to the days of big-personality DJs doing dedications and talking at length about the music will somehow bring Gen Z under the magic spell of radio.
 
That's this boomer's suspicion as well. Where I differ with conventional boomer/Gen X wisdom in this forum is that I don't buy into the notion that returning to the days of big-personality DJs doing dedications and talking at length about the music will somehow bring Gen Z under the magic spell of radio.
I tend to agree. While I think that radio is generally lacking in any sort of "magic" today, I don't think it can be recreated by simply recycling old ideas. Notably, while radio stations were able to arouse some real passion in their listeners in the sixties, seventies, eighties, and nineties, the way that those stations did so seemed to differ substantially from decade to decade.

At this point, though, I'm not sure that anything could bring Gen Z under that magic spell -- they've grown up with radio being an appliance that they ignore and I suspect that is pretty well set for them.
 
I enjoyed videos when I was I college. Not on MTV, but there were plenty of RV series that had them, including one hosted by Casey Kasem where he counted down the top 10 in several categories. I didn't necessarily like the music but some of the videos were fun.
What does any of this have to do with GenZ not listening to the radio?
 
What does any of this have to do with GenZ not listening to the radio?
Rod Serling would find a goldmine here today... and it's only first quarter moon!
 
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