You're right about the long term thing, but I'm wondering if that's true about KQMV? I noticed a huge shift musically in that station in about January, when the station started climbing. The power rotation at an hour and 11 minutes is still as tight as ever, but they've shifted away from more rhythmic product. If I was out of the market for a year or so, I don't think I would have recognized it, sounds like a totally different station musically with the same presentation and processing than it did a year ago. You're probably right about KCMS and KIRO-FM. CC isn't going to flip KJR-AM without a lot of thought put into it.