I continue to post DAB articles because the HD cheerleaders here keep pointing to DAB in Britain as a success model that HD will not fail to follow. But, DAB is not doing much better in the UK than HD is doing here despite the UK government's heavy handed push to get the listeners to adopt a $$$$$$¡¡¡¡¡¡DIGITAL!!!!!!$$$$$$ radio format. It is quite obvious that UK listeners couldn't much care less whether their format is digital or not and in fact the whole world seems to have quite the same opinion. The only people who seem to insist that digital is our inevitable future for radio are people who stand to make a profit directly or indirectly if we convert.
This from Radio Today:
"The latest annual report on digital radio from Ofcom shows people are still buying more FM radio sets than DAB, and 60% of new cars still don’t have DAB as standard.
Forty-six per cent of people claimed ownership of a DAB digital radio, but out of those who do not have access to a set at home, only 14% claim that they are ‘likely’/’very likely’/’certain’ to buy a set in the next 12 months.
The Government is expected to announce the future of platforms for radio in the UK before the end of the year.
In automobiles, 38.3% of new cars are currently fitted with DAB as standard, up just 12.4 percentage points more than were fitted with DAB as standard in Q2 2012."
As you can in the article see many cars in the UK are fitted with digital radios and that has not been the panacea for DAB that ibiquity claims thier coup will be for HD here, in fact iNiquity would kill for those figures. I think it would behoove the cheerleaders here who constantly bloviate about HD radio and what a wonder it is to get a broader view of digital radio worldwide before they claim the latest "great happening" of ibiquity will be "the thing" that forces us all to eventually either buy digital radio receivers or resort to shortwave only.
"William Rogers, UKRD Chief says: “This report tells us what we already know to be true. There will be no switchover to DAB in 2015, the choice of DAB as the alternative platform to FM for local radio was an error, DAB has failed to become the choice of platform for those listening to local radio stations, more sets are sold today without a DAB enabled receiver than those that have one, the choices people are making in terms of listening to a digital platform are increasingly those that are not DAB related and the coverage for local radio on DAB remains totally inadequate. This is an inferior and more costly platform."
He mistakenly blames DAB itself as an inferior platform in which to force the masses to go digital. When are these radio executives going to realize that most of us really just couldn't care less about digital radio in general? It is not DAB (which BTW is a much better way of broadcasting radio digitally than HD) but the whole idea of having to buy new radios and convert to a non-needed technology when the one we have now works just fine thank you.
HD: a digital radio platform for people who don't need it nor want it.
Incidentally this article directly contradicts the suppositions in the ibiquity VP's HD AD "AM Radio Must go all Digital" in this weeks Radio World as DAB in the UK is ALL digital albeit on different frequencies and of which a post was added with that title.
Read the whole article here:
http://radiotoday.co.uk/2013/09/report-not-much-interest-in-buying-dab/
This from Radio Today:
"The latest annual report on digital radio from Ofcom shows people are still buying more FM radio sets than DAB, and 60% of new cars still don’t have DAB as standard.
Forty-six per cent of people claimed ownership of a DAB digital radio, but out of those who do not have access to a set at home, only 14% claim that they are ‘likely’/’very likely’/’certain’ to buy a set in the next 12 months.
The Government is expected to announce the future of platforms for radio in the UK before the end of the year.
In automobiles, 38.3% of new cars are currently fitted with DAB as standard, up just 12.4 percentage points more than were fitted with DAB as standard in Q2 2012."
As you can in the article see many cars in the UK are fitted with digital radios and that has not been the panacea for DAB that ibiquity claims thier coup will be for HD here, in fact iNiquity would kill for those figures. I think it would behoove the cheerleaders here who constantly bloviate about HD radio and what a wonder it is to get a broader view of digital radio worldwide before they claim the latest "great happening" of ibiquity will be "the thing" that forces us all to eventually either buy digital radio receivers or resort to shortwave only.
"William Rogers, UKRD Chief says: “This report tells us what we already know to be true. There will be no switchover to DAB in 2015, the choice of DAB as the alternative platform to FM for local radio was an error, DAB has failed to become the choice of platform for those listening to local radio stations, more sets are sold today without a DAB enabled receiver than those that have one, the choices people are making in terms of listening to a digital platform are increasingly those that are not DAB related and the coverage for local radio on DAB remains totally inadequate. This is an inferior and more costly platform."
He mistakenly blames DAB itself as an inferior platform in which to force the masses to go digital. When are these radio executives going to realize that most of us really just couldn't care less about digital radio in general? It is not DAB (which BTW is a much better way of broadcasting radio digitally than HD) but the whole idea of having to buy new radios and convert to a non-needed technology when the one we have now works just fine thank you.
HD: a digital radio platform for people who don't need it nor want it.
Incidentally this article directly contradicts the suppositions in the ibiquity VP's HD AD "AM Radio Must go all Digital" in this weeks Radio World as DAB in the UK is ALL digital albeit on different frequencies and of which a post was added with that title.
Read the whole article here:
http://radiotoday.co.uk/2013/09/report-not-much-interest-in-buying-dab/
Last edited: