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Redefining Radio Demos

TheBigA said:
I don't know if the examples given were real, but it was interesting to see that even in 1977, the share increased as people got older.
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Those are just two random stations (KABC/Los Angeles and WABY/Albany)... if you were to look at any of the major Top 40s at the time, you would see massive shares in the younger cells.
 
Huff said:
Those are just two random stations (KABC/Los Angeles and WABY/Albany)... if you were to look at any of the major Top 40s at the time, you would see massive shares in the younger cells.
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However, KABC was #1 overall, and KHJ was #5. In Albany, WGY was killing WTRY.

The narrative we hear from boomers is that young people drove radio listenership in the 70s. Not exactly true.
 
TheBigA said:
However, KABC was #1 overall, and KHJ was #5. In Albany, WGY was killing WTRY.

The narrative we hear from boomers is that young people drove radio listenership in the 70s. Not exactly true.
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How are you seeing KHJ in that view? The stations are listed alphabetically. And which 1976 Los Angeles rating period was it?
 
michael hagerty said:
In fact, once I started collecting airchecks in earnest, I was amazed to find how many surviving tapes were made by people who'd roll on a station that played music they mostly liked, and who would hit "pause" when the jock started talking or a song they didn't care for came on. They wanted the music.
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I feel very, very seen here.

Now I treasure the "leftovers" at the ends of cassettes where I was just rolling tape and didn't try to edit anything. I'm going through a box of those right now.
 
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