Putting Finebaum on in DFW seems risky to me, especially in PM drive. Granted, A&M is in the SEC now, and Finebaum's show is SEC-focused, but I can't imagine Cumulus wanting to run him in a city that's still deep in Big 12 country. If Cumulus does run his show for the A&M audience and the somewhat sizable population of Arkansas alums in the market, he'll run in off-peak hours and/or on a different signal.