RADIO RATINGS ROUNDUP, FEBRUARY 2024

[Miguelito]

25-54: "BEASLEY Adult Hits WBEN (95.7 BEN FM) has now more than doubled its HOLIDAY share as it zoomed from #8 to #2."

18-34: "WBEN and WDAS had been tied at #10, but both stations had strong increases to rise to #6 and #7, respectively."

18-49: "WBEN advanced four spaces to #4 with its highest mark since SEPTEMBER."

Rather conspicuously not mentioned anywhere: WOGL.

RADIO RATINGS ROUNDUP, February 2024, Part II | Research Director, Inc.

Between surveys The Ratings Experts from RESEARCH DIRECTOR, INC. – along with outstanding oracles from XTRENDS – often find ourselves with a

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[CassChopper96]

At least WOGL has more listeners and bills more. Ben has always skewed younger

 

[Miguelito]

At least WOGL has more listeners and bills more. Ben has always skewed younger

I haven't heavily scrutinized their posting, so I suppose it's theoretically possible that WOGL placed higher than WBEN in one or more of those demos, and the writers simply failed to mention it. But in the absence of that, and with both stations tied at 4.2 in the 6+ numbers, I don't know whether it's accurate to say "WOGL has more listeners."

EDIT: I have now heavily scrutinized the posting and WOGL didn't outperform WBEN in any of those demos.

 

[CassChopper96]

You can look at the cumes for both stations

 

[only1moore]

What happened to WIOQ? The worst numbers it had since 1979? Let’s hope Q102 doesn’t go on life support!

 

[DavidEduardo]

You can look at the cumes for both stations

But advertisers don't look at cume. They look at ratings... they don't even look at share! And they look at multi-book averages.

 

[CassChopper96]

But advertisers don't look at cume. They look at ratings... they don't even look at share! And they look at multi-book averages.

Why does WOGL out bill Ben