I guess I keep coming here hoping from some exciting
>
> > scuttlebutt about positive changes and adjustments; but
> keep
> > leaving empty-handed. Other than Magic unearthing a few
> > long-dormant songs in the past couple of months, and
> Barreda
> > letting a few see the light of day on Buzz' Memorial Day
> > weekend, my eyes remain glazed and my ears remain bored.
> > Even the station the nation looks at as the prototype for
> > Classic Country has gotten irrelevant; I'm spending more
> > money on iTunes for songs they ought to be playing. Like
> I
> > mentioned in an older post, if I'm not listening to a CD
> in
> > the car, I often drive in silence. And what do I do now
> in
> > bed all night? Sleep! What a shame it's all become.
> >
>
> Out of due respect for my brothers in radio here, I must
> say that radio isn't necessarly boring. It's the music
> that has become boring. I've got some great freinds that
> sound terrific on the air here. The unfortunate part is,
> (and they will tell you this)is that they can't just play
> anything they want. It's a corporate thing. They would
> play all those songs you like if they could. But they
> simply
> can't because they must follow the rules of rotation.
>
> I will tell you though that If your tired of the music,
> you should check out XM Radio.
> Specifically the 60's Channel on 6 Friday afternoons.
> They feature an oldies station every
> Friday. In fact a couple of months ago they featured KOMA
> AM
> back in the day. It WAS GREAT! You never get bored with
> their
> playlist because the music is so vast. They play all the
> songs
> local radio should be playing. They've got a 50's
> Channel,60's,
> 70's or 80's every one of the channel's has something your
> going to like.
> Not to mention other great stations like the 40's, the 90's
> bigband
> blah blah blah..you name it, they've got it.
>
> To me XM is absolutely worth it if your bored with the same
> ole
> tunes on the radio. I agree as some of my brothers in radio
> do
> that someday we're all hoping for corporate radio to loosen
> up
> the reins and let the local programmers do their thang and
> that's a bigger, better Playlist.
>
> As for now, it's all under the control of some corporate
> idiots who think
> that the short playlist will win everytime. Sorry
> guys...the paradigm has
> already shifted and your behind the times.
>
Summers, I'll agree with you that the quality of entertainment content has fallen in the last 10-15 yrs. In fact, at the height of the Napster thing, when record companies were complaining that p2p networks were killing their sales, Limbaugh (truly an astute observer of pop culture when it comes to music, radio, and music sales) was asailing and laughing at the record execs telling them how bad their content sucked, and THAT is why their sales were sucking.
THAT BEING SAID.....
All you did in your post was PROVE the point of "hello4." I'm assuming "hello4" was talking about TERRESTRIAL radio. And if my assumption is right, I find it funny that the best advice you have for him is to buy XM.
Terrestrial radio has become so boring, that terrestrial radio jocks (ahem) will tell you to buy XM! I know reporters for newstalkers who admit THEY don't even listen to their own station for the news, they listen to CNN and other news channels on their satellite radio.
Once cutting edge traffic services become established (the kind that will send you customized traffic reports directly to your satellite receiver in your car, or your cell phone, or your ipod as it is docked overnight, or to your blackberry, hell in a couple of years when ipods have wireless internet access these traffic networks will just send it to your ipod while you are listening to Stevie Wonder's "Songs in the key of Life", or it will create its own crawl on your video ipod.....etc etc.) then that's just one more nail in the coffin.
Sports? I think it was "Radio Magazine" or some other industry mag that pointed out that sports is about to die on terrestrial radio as well. Satellite is stealing more and more content (are the Cardinals still on KMOX?), and stick radio barely does sports right to begin with.
Another thing that is killing stick radio is the commercials suck beyond comparison. The worst TV commercial is still 10X better than the worst radio commercial.
It's just not looking good. The best radio talent has jumped to satellite (O & A, Stern) Nobody wants to do radio anymore, the best talent is going to tv, and why not? It's a hell of a lot easier to be on TV now because every city in Nielsen's top 75 markets is adding a local Fox newscast or local WB newscast, so the need for TV talent has expanded while the market for radio talent has shrunk. A double-edged sword. Radio aint nothin now but a way for TV talents to get a few more exposures to their market, a la BBJ, Mark Rodgers, and Dean-O.
Finally, Steve, when you say you've got friends who are making great radio, if you're talking about Ronnie K..... yeah, you are absolutely right. He still blows me away every time I hear him. I have friends in other markets, and I wish they could hear what "Oklahoma Broadcasting Hall of Fame" talent sounds like. Ronnie, keep it up and don't ever quit. And I still like to listen to Fast Fred. And I still think KKNG is doing a kick-a** job. McIntosh rocks, a true pro.
And I'm just not sure that giving jocks more power over an expanded playlist will do the trick.
Stick-radio may not die, but it is forevermore geriatric.