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Radio Needs to Become Digital Leader

R

Radio Ink Buzz Stream

At this morning's first panel of the day at Radio Ink's Forecast 2014, panelists and moderator Marci Ryvicker discussed the coming year in revenue trends and expectations, including radio's role as the audio leader, untapped digital opportunities and dealing with perception issues. Panelists concurred that while radio is still the main audio source for consumers, there needs to be more work done in terms of developing advertising to reflect this. There was also a call for radio to become more involved outside of its own industry, to take a role as an audio and digital leader, as well as to make strategic partnerships with growing digital and audio entities across all media. Audio is an arena much like video – where video and television are quickly becoming all one industry on the digital side.

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