So I know my post is a little late, but living in Canada I am seeing and hearing all the changes with regards to Bell.
They are laying off 4800 people but keep in mind Bell owns several ventures. They have home TV services as well as home internet and phone services. They operate several TV channels, radio stations. The Crave service. Which is a movie and tv service like Netflix. They also own The Source stores which are rebranding to Best Buy Express, and closing the head office and distribution centre. They are also closing over 100 stores. When they bought The Source (which are formerly Radio Shack stores), there was over 900 stores and now there is only around 300 stores.
Bell also partially owns Maple Leaf Sports and Entertainment which owns the Toronto Maple Leafs, and Toronto Raptors among other sports teams and venues. The layoffs will impact people from all different divisions. Yes there are layoffs in the media division and it has been discussed here, but the layoffs will actually not impact many people that are working for the stations that are being sold.
For instance the morning show at Pure Country Kingston (which is being sold) is now going to be the morning show at Pure Country Ottawa (not being sold). Ashleigh who is the midday host at CJAY 92 Calgary (not being sold), and HTZ-FM in Saint Catherines, (being sold), will obviously not work at HTZ when the new owners take over. She is now also being heard on the Bear in Edmonton. So a lot of programming changes that are happening are for sure going to impact people unfortunately, but I think this might be good in the long run. After the sales of the stations, there will be programming changes, but all the new owners have come out and said there won't be much in the way of changes. No layoffs are planned, and the only thing will be name changes to the Move, Bounce and Pure stations as well as the one Virgin station that is being sold.
After the sale I think Bell will solidify the on air lineup, using the remaining staff. I can't see them really trimming the on air staff more. In fact some of the on air staff, at the stations being sold will still be with Bell in the future.
There are some good articles on NWbroadcasters.com about it
here is one
After the big news of 45 stations being sold, most won’t face big changes - NWBroadcasters
and the other one
Bell cutting 4800 jobs and selling 45 radio stations - NWBroadcasters