A
abcdj
Guest
When is the last time you heard a promotion on a local radio station that actually captured your imagination?
I don't mean T-shirts and coozies at a remote. I don't mean banners at a concert, nor traveling billboard on the side of the truck.
I'm talking B I G ... L A R G E scale promotions that require a little creative input, financial budgeting, and over-the-top unbelievable prizes.
I'm talking RELENTLESS pre-promotion, carefully targetted and endless follow-up.
Not just a car given away over the course of a book...not just a home given away over the course of a quarter...not just hundred dollar bills over a day.
Look at it this way. Every station in this market has settled for mediocrity. Few would doubt or even argue this point. Promotions, HUGE promotions, could be the thing that might finally capture some listeners attention.
And while you're at it, put some creative, entertaining, informative, and FUN air talent on the air.
In other words - SPEND SOME F****ing MONEY and do it right!
...or, just change the format every 18 months.<P ID="edit"><FONT class="small">Edited by abcdj on 12/24/05 03:46 PM.</FONT></P>
I don't mean T-shirts and coozies at a remote. I don't mean banners at a concert, nor traveling billboard on the side of the truck.
I'm talking B I G ... L A R G E scale promotions that require a little creative input, financial budgeting, and over-the-top unbelievable prizes.
I'm talking RELENTLESS pre-promotion, carefully targetted and endless follow-up.
Not just a car given away over the course of a book...not just a home given away over the course of a quarter...not just hundred dollar bills over a day.
Look at it this way. Every station in this market has settled for mediocrity. Few would doubt or even argue this point. Promotions, HUGE promotions, could be the thing that might finally capture some listeners attention.
And while you're at it, put some creative, entertaining, informative, and FUN air talent on the air.
In other words - SPEND SOME F****ing MONEY and do it right!
...or, just change the format every 18 months.<P ID="edit"><FONT class="small">Edited by abcdj on 12/24/05 03:46 PM.</FONT></P>