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PROMOTION, PROMOTION, PROMOTION

A

abcdj

Guest
When is the last time you heard a promotion on a local radio station that actually captured your imagination?

I don't mean T-shirts and coozies at a remote. I don't mean banners at a concert, nor traveling billboard on the side of the truck.

I'm talking B I G ... L A R G E scale promotions that require a little creative input, financial budgeting, and over-the-top unbelievable prizes.

I'm talking RELENTLESS pre-promotion, carefully targetted and endless follow-up.

Not just a car given away over the course of a book...not just a home given away over the course of a quarter...not just hundred dollar bills over a day.

Look at it this way. Every station in this market has settled for mediocrity. Few would doubt or even argue this point. Promotions, HUGE promotions, could be the thing that might finally capture some listeners attention.

And while you're at it, put some creative, entertaining, informative, and FUN air talent on the air.

In other words - SPEND SOME F****ing MONEY and do it right!

...or, just change the format every 18 months.<P ID="edit"><FONT class="small">Edited by abcdj on 12/24/05 03:46 PM.</FONT></P>
 
Re: FORGET IT, FORGET IT, FORGET IT

You're obviously still lamenting the loss of the REAL Kvil. There hasn't been another since, and won't ever be. The McLendon approach to marketing and promotion, carried forth later by Chapman and others to KVIL, doesn't fit the corporate model of today. Last recent "attempt" I can recall would be from Clear Channel's idiotic national contests, which had such a dilution of chances and hopelessness for winning, that no one even gave a crap. Yeah, let's have listeners from 1,400 coast-to-coast stations trying to get through on a single 800- line. Net cost of a Hummer or other expensive vehicle in a giveaway works out to about $35.71 per station, based on a $50K sticker price. And the spot "mentions"/tradeoffs make that into zero.

The old adage about having to spend money to make money is completely lost on this generation of bean-counters. It's all about the stockholders and the bottom line, nothing else. Keep overhead at an embarrassingly low level, hire the cheapest help instead of the best, and spend the absolute minimum to attract listeners.

> When is the last time you heard a promotion on a local radio
> station that actually captured your imagination?
>
> I don't mean T-shirts and coozies at a remote. I don't mean
> banners at a concert, nor traveling billboard on the side of
> the truck.
>
> I'm talking B I G ... L A R G E scale promotions that
> require a little creative input, financial budgeting, and
> over-the-top unbelievable prizes.
>
> I'm talking RELENTLESS pre-promotion, carefully targetted
> and endless follow-up.
>
> Not just a car given away over the course of a book...not
> just a home given away over the course of a quarter...not
> just hundred dollar bills over a day.
>
> Look at it this way. Every station in this market has
> settled for mediocrity. Few would doubt or even argue this
> point. Promotions, HUGE promotions, could be the thing that
> might finally capture some listeners attention.
>
> And while you're at it, put some creative, entertaining,
> informative, and FUN air talent on the air.
>
> In other words - SPEND SOME F****ing MONEY and do it right!
>
>
> ...or, just change the format every 18 months.
>
 
Re: FORGET IT, FORGET IT, FORGET IT..DITTO DITTO DITTO

> You're obviously still lamenting the loss of the REAL Kvil.
> There hasn't been another since, and won't ever be. The
> McLendon approach to marketing and promotion, carried forth
> later by Chapman and others to KVIL, doesn't fit the
> corporate model of today. Last recent "attempt" I can
> recall would be from Clear Channel's idiotic national
> contests, which had such a dilution of chances and
> hopelessness for winning, that no one even gave a crap.
> Yeah, let's have listeners from 1,400 coast-to-coast
> stations trying to get through on a single 800- line. Net
> cost of a Hummer or other expensive vehicle in a giveaway
> works out to about $35.71 per station, based on a $50K
> sticker price. And the spot "mentions"/tradeoffs make that
> into zero.
>
> The old adage about having to spend money to make money is
> completely lost on this generation of bean-counters. It's
> all about the stockholders and the bottom line, nothing
> else. Keep overhead at an embarrassingly low level, hire
> the cheapest help instead of the best, and spend the
> absolute minimum to attract listeners.
>
> > When is the last time you heard a promotion on a local
> radio
> > station that actually captured your imagination?
> >
> > I don't mean T-shirts and coozies at a remote. I don't
> mean
> > banners at a concert, nor traveling billboard on the side
> of
> > the truck.
> >
> > I'm talking B I G ... L A R G E scale promotions that
> > require a little creative input, financial budgeting, and
> > over-the-top unbelievable prizes.
> >
> > I'm talking RELENTLESS pre-promotion, carefully targetted
> > and endless follow-up.
> >
> > Not just a car given away over the course of a book...not
> > just a home given away over the course of a quarter...not
> > just hundred dollar bills over a day.
> >
> > Look at it this way. Every station in this market has
> > settled for mediocrity. Few would doubt or even argue
> this
> > point. Promotions, HUGE promotions, could be the thing
> that
> > might finally capture some listeners attention.
> >
> > And while you're at it, put some creative, entertaining,
> > informative, and FUN air talent on the air.
> >
> > In other words - SPEND SOME F****ing MONEY and do it
> right!
> >
> >
> > ...or, just change the format every 18 months.
> >
>
AGREED1 AGREED! AGREED


Cheap is why clear channel A.K.A Crap Channel got the nic of Cheap Channel. Infinity copied, and the other corporations praised it. They rather cut their staffs at Christmas to show a profit and a bomus to the GM,then dare to be creative at promotions. Real estate agents disguising as broadcasters. That is radio today.
 
What are all those flyers I receive in the mail?

Is that my imagination working over time - those
slick flyers hawking the merits of one FM over
another.

Must be, and they are the first thing to hit
the round file ...

Speaking of which, I need to check the mail; an
eBay purchase should have arrived today (an
original, authentic, authorized copy of an HP
manual on CD).
 
Re: FORGET IT, FORGET IT, FORGET IT..DITTO DITTO DITTO

> > You're obviously still lamenting the loss of the REAL
> Kvil.
> > There hasn't been another since, and won't ever be. The
> > McLendon approach to marketing and promotion, carried
> forth
> > later by Chapman and others to KVIL, doesn't fit the
> > corporate model of today. Last recent "attempt" I can
> > recall would be from Clear Channel's idiotic national
> > contests, which had such a dilution of chances and
> > hopelessness for winning, that no one even gave a crap.
> > Yeah, let's have listeners from 1,400 coast-to-coast
> > stations trying to get through on a single 800- line. Net
>
> > cost of a Hummer or other expensive vehicle in a giveaway
> > works out to about $35.71 per station, based on a $50K
> > sticker price. And the spot "mentions"/tradeoffs make
> that
> > into zero.
> >
> > The old adage about having to spend money to make money is
>
> > completely lost on this generation of bean-counters. It's
>
> > all about the stockholders and the bottom line, nothing
> > else. Keep overhead at an embarrassingly low level, hire
> > the cheapest help instead of the best, and spend the
> > absolute minimum to attract listeners.
> >
> > > When is the last time you heard a promotion on a local
> > radio
> > > station that actually captured your imagination?
> > >
> > > I don't mean T-shirts and coozies at a remote. I don't
> > mean
> > > banners at a concert, nor traveling billboard on the
> side
> > of
> > > the truck.
> > >
> > > I'm talking B I G ... L A R G E scale promotions that
> > > require a little creative input, financial budgeting,
> and
> > > over-the-top unbelievable prizes.
> > >
> > > I'm talking RELENTLESS pre-promotion, carefully
> targetted
> > > and endless follow-up.
> > >
> > > Not just a car given away over the course of a
> book...not
> > > just a home given away over the course of a
> quarter...not
> > > just hundred dollar bills over a day.
> > >
> > > Look at it this way. Every station in this market has
> > > settled for mediocrity. Few would doubt or even argue
> > this
> > > point. Promotions, HUGE promotions, could be the thing
> > that
> > > might finally capture some listeners attention.
> > >
> > > And while you're at it, put some creative, entertaining,
>
> > > informative, and FUN air talent on the air.
> > >
> > > In other words - SPEND SOME F****ing MONEY and do it
> > right!
> > >
> > >
> > > ...or, just change the format every 18 months.
> > >
> >
> AGREED1 AGREED! AGREED
>
>
> Cheap is why clear channel A.K.A Crap Channel got the nic of
> Cheap Channel. Infinity copied, and the other corporations
> praised it. They rather cut their staffs at Christmas to
> show a profit and a bomus to the GM,then dare to be creative
> at promotions. Real estate agents disguising as
> broadcasters. That is radio today.
>

LOL! I wouldn't even insult real estate agents by associating their "good" name with the wormbag scum that run today's corporate radio chains. At least most real estate people have the understanding you have to put SOMETHING into an asset to make it appriciate and therefore turn a higher profit. The dumb bastards that run the big radio companies act like that the sheer fact their stations exist and hold licenses is a good enough reason to listen to their excuse for programming. Stick a fork in them. They are done. Bring on widespread broadband streaming/WIFI in your car. To hell with corporate radio.

<P ID="signature">______________
--- THE Insultant ---</P>
 
Re: FORGET IT, FORGET IT, FORGET IT..DITTO DITTO DITTO

> LOL! I wouldn't even insult real estate agents by
> associating their "good" name with the wormbag scum that run
> today's corporate radio chains. At least most real estate
> people have the understanding you have to put SOMETHING into
> an asset to make it appriciate and therefore turn a higher
> profit. The dumb bastards that run the big radio companies
> act like that the sheer fact their stations exist and hold
> licenses is a good enough reason to listen to their excuse
> for programming. Stick a fork in them. They are done.
> Bring on widespread broadband streaming/WIFI in your car.
> To hell with corporate radio.
>


C'mon, Insultant...tell us how you really feel. :)


FWIW, I agree. Corporations have been the ruination of a great medium. XM, anyone??

<P ID="signature">______________
Failure to plan on your part doesn't constitute an emergency on my part.</P>
 
Re: FORGET IT, FORGET IT, FORGET IT..DITTO DITTO DITTO

> > LOL! I wouldn't even insult real estate agents by
> > associating their "good" name with the wormbag scum that
> run
> > today's corporate radio chains. At least most real estate
>
> > people have the understanding you have to put SOMETHING
> into
> > an asset to make it appriciate and therefore turn a higher
>
> > profit. The dumb bastards that run the big radio
> companies
> > act like that the sheer fact their stations exist and hold
>
> > licenses is a good enough reason to listen to their excuse
>
> > for programming. Stick a fork in them. They are done.
> > Bring on widespread broadband streaming/WIFI in your car.
>
> > To hell with corporate radio.
> >
>
>
> C'mon, Insultant...tell us how you really feel. :)
>
>
> FWIW, I agree. Corporations have been the ruination of a
> great medium. XM, anyone??


Or Sirius?
>
 
Re: FORGET IT, FORGET IT, FORGET IT..DITTO DITTO DITTO

> > > LOL! I wouldn't even insult real estate agents by
> > > associating their "good" name with the wormbag scum that
>
> > run
> > > today's corporate radio chains. At least most real
> estate
> >
> > > people have the understanding you have to put SOMETHING
> > into
> > > an asset to make it appriciate and therefore turn a
> higher
> >
> > > profit. The dumb bastards that run the big radio
> > companies
> > > act like that the sheer fact their stations exist and
> hold
> >
> > > licenses is a good enough reason to listen to their
> excuse
> >
> > > for programming. Stick a fork in them. They are done.
>
> > > Bring on widespread broadband streaming/WIFI in your
> car.
> >
> > > To hell with corporate radio.
> > >
> >
> >
> > C'mon, Insultant...tell us how you really feel. :)
> >
> >
> > FWIW, I agree. Corporations have been the ruination of a
> > great medium. XM, anyone??
>
>
> Or Sirius?
> >
>
I prefer the Sirius myself..at least it has BBC Radio 1, the worlds greatest radio station ;), Where cheap giveaways and shoddy promotions will get you nothing but a boot in the arse
 
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