• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Philadelphia Radio Ratings: January 2024

P

pjc1961

Covering the survey period from Thu. 1/4/2024 thru Wed. 1/31/2024, age 6+ overall:

radioinsight.com

Philadelphia - RadioInsight

Nielsen Audio PPM Monthly Ratings Philadelphia (Market #9) Population: 4,749,300 Black: 969,900 - Hispanic: 465,100 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid 8/17-9/139/14-10/1110/12-11/811/9-12/612/7-1/31/4-1/31 SEP 23OCT 23NOV 23DEC 23HOL 23JAN 24STATIONNAMEFORMATOWNERCUME...
radioinsight.com radioinsight.com
OR
alternate view: Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News
OR
alternate view: https://www.urbaninsite.com/wp-content/uploads/2024/02/PHILADELPHIA.pdf

Top 5+ demo rankings analysis from Research Director, Inc/XTrends will be available on Wed. 2/21/2024.
 
radio2023 said:
The fact that Q102 has fallen behind even WPHT tells you everything you need to know about the state of CHR in Philly
Click to expand...
It really doesn't. The format in general is in a cyclical funk. TDY got in there and somewhat blocked the realistic path that some others have taken in terms of more pronounced throwbacks. Yeah yeah, hot AC vs CHR, but Q is in a bit of a bind for the moment, and as the format as a whole rebounds, then let's see where it goes.
 
AbrahamJSimpson said:
It really doesn't. The format in general is in a cyclical funk. TDY got in there and somewhat blocked the realistic path that some others have taken in terms of more pronounced throwbacks. Yeah yeah, hot AC vs CHR, but Q is in a bit of a bind for the moment, and as the format as a whole rebounds, then let's see where it goes.
Click to expand...
If I was a CHR with these numbers, I'd at least be a LITTLE worried. Yes, the format is in a funk musically and yes, historically there have been cycles where the ratings come roaring back. But more and more, with the younger generations tuning into radio less and less when they can get the music they want to hear on demand anywhere else, it'll be interesting to see if formats like CHR that target the younger demographics will be able to get their ears tuned back in. I'd be at least a little worried if I was Q
 
wibgradio99 said:
Rock rules and Rumba drools, why is this continuing when Rumba 104.5 sank they were gone quick.
Click to expand...
Rumba exists to capitalize on Hispanic buys, in that category they are #1 and get on all the Spanish language buys. In fact, that is one sector that has some growth potential.
 
AbrahamJSimpson said:
It really doesn't. The format in general is in a cyclical funk. TDY got in there and somewhat blocked the realistic path that some others have taken in terms of more pronounced throwbacks. Yeah yeah, hot AC vs CHR, but Q is in a bit of a bind for the moment, and as the format as a whole rebounds, then let's see where it goes.
Click to expand...
I find the fact Q102 only having a half share lead over WPST more interesting. Granted, things might look quite different once demo breakouts are examined. Pretty pitiful that they hold only a minor lead over a Trenton station in the Philly book.

In terms of beauty pageant share in PPM markets, Q102 might be iHM's weakest performing CHR brand in the company.
 
wibgradio99 said:
Rock rules and Rumba drools, why is this continuing when Rumba 104.5 sank they were gone quick. RFF is dying Kaplan is bad news and not a nice person to boot..Hubbard should take them over in Saint Louie the Point ranks over a 7.0 constantly, great shows 6::00 way back, 90s weekends, great variety, the way Alt should be done....
Click to expand...
So how many times are you going to post this same dog whistling crap when you’ve clearly been called out on it?
 
ksradiogeek said:
So how many times are you going to post this same dog whistling crap when you’ve clearly been called out on it?
Click to expand...
Until a moderator gets fully and well tired and says, "s'nuff".
 
Top 5+ demo rankings analysis from Research Director, Inc./XTrends:

RADIO RATINGS ROUNDUP, JANUARY 2024, Part II | Research Director, Inc.

With apologies to Ol’ Blue Eyes, this survey’s results can be sung to the tune of “riding high in HOLIDAY, shot down in JANUARY.” This whol
researchdirectorinc.com researchdirectorinc.com

25-54: 1. WMMR 2. WBEB 3. WMGK 4T. WTDY 4T. WIP 6. WXTU
_______ 7. WUSL (down from #3) 8T. WDAS (down from #4) 8T. WBEN-FM
18-34: 1. WUSL 2. WMMR 3. WMGK 4. WBEB (down from #1) 5. WXTU
18-49: 1. WMMR 2. WUSL 3. WBEB 4. WIP 5T. WTDY
_______ 5T. WMGK 5T. WXTU (up from #8) 10. WDAS (down from #4)
 
Back
Top Bottom