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outsourcing/"syndicating" management

nino said:
I've experienced various cost-cutting measures in various businesses...this gives me pause, and I find a little funny and "interesting":

"Phase II" is the Syndication of Managerial Talent
http://www.radioassetmgt.com/
Click to expand...

Hard to be impressed with a company of radio "experts" who aren't even aware that Limbaugh started syndication in 1988, not 1987. No, not a big mistake if you're some schlub just having a conversation, but if you're trying to position yourselves as authorities on radio, where DETAILS are quite important, you might want to get an easily attained fact correct, especially if you're featuring this *fact* so prominantly in your homepage pitch.
 
Is this essentially what the major consolidators have attempted to do? How's that worked out for you - and their shareholders?
 
TomT is absolutely correct. The emphasis on this group seems to be sales and marketing, rather than programming. Thus the different language. Everybody has an angle. Theirs is syndicating management assets. These particular guys are long on experience. Not sure what that means in terms of new ideas or strategies. And they probably aren't cheap.
 
Mark Masters was quoted in one trade publication as saying that having local radio stations dominated by syndicated programming was OK because radio stations were merely "battleships" in the great fleet of syndication. This operation is the "master" at crowbarring every available daypart and inventory barter to leverage its programming into every talk station in America, regardless of quality. This team isn't going to be generating any "new ideas". And that fellow Obermeister... is probably a relative of Mark's (Obermeister was the family name before Mark's father Roy changed it).
 
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