From Nielsen press release via Nielsen Reveals a New Way to Track Locals In The World of Streaming | Cord Cutters News
"Nielsen is set to release its newest report system covering over 20 local streaming TV apps. Titled Local Streaming Insights Quarterly Solution, these reports will cover the top 56 local U.S. markets, including ad-supported streaming services, subscription streaming services, as well as MVPD and vMVPD apps.
“For the first time, Nielsen clients will have access to syndicated reports with streaming insights that are specific to the local audiences in which they are targeting,” said a representative from Nielsen.
The new report system will help clients navigate the ever-evolving landscape of all available viewing options. This will provide them with valuable insight into their target audience’s preferences and see how they compare to competitors. “We are committed to working alongside our clients to help them deliver on their business objectives and access valuable local audiences at a deeper level,” said Catherine Herkovic, Executive Vice President and Managing Direct of Nielson Local."
"Nielsen is set to release its newest report system covering over 20 local streaming TV apps. Titled Local Streaming Insights Quarterly Solution, these reports will cover the top 56 local U.S. markets, including ad-supported streaming services, subscription streaming services, as well as MVPD and vMVPD apps.
“For the first time, Nielsen clients will have access to syndicated reports with streaming insights that are specific to the local audiences in which they are targeting,” said a representative from Nielsen.
The new report system will help clients navigate the ever-evolving landscape of all available viewing options. This will provide them with valuable insight into their target audience’s preferences and see how they compare to competitors. “We are committed to working alongside our clients to help them deliver on their business objectives and access valuable local audiences at a deeper level,” said Catherine Herkovic, Executive Vice President and Managing Direct of Nielson Local."