Re: Real oldies is not working because advertisers don't want the older crowd
> >
> > Yeah, but Stan, it's not about a particular age group's
> > accumulated wealth that matters most to
> advertisers.....it's
> > all about what a particular age group does with its money
> > that matters most. Young(er) people make far less money
> than
> > "the older crowd", but the older folk are far more likely
> to
> > be stuck in their ways and not willing to try something
> new.
> > Young people--particularly the 18-34 crowd--can (and often
>
> > will) spend their money (however little of it they may
> have)
> > on whatever strikes their mood.---And advertisers love
> that!
> > They love reaching out to a group of people who are just
> > itching to spend whatever money they have on whatever they
>
> > think is hip, cool, and/or sexy.---And that's exactly what
>
> > young(er) people do! And that's exactly why this world
> > caters to the young!
>
> I think this is a stereotype that has yet to be broken - the
> people entering their 50s now have seen technology and the
> world change in dramatic ways during the lifetimes and are
> not ready to just sit there and be inactive. They are being
> marginalized by this advertising strategy - and are
> interested in buying more items than the Depends and Viagra
> being foisted upon them.
>
Yeah, but that Viagra that's being "foisted upon them" is huuuge (in terms of sales)!---Now there's a product for "older guys" that's really doing well, and that is worth the money being spent on advertising!
> >
> > Hey, if you're 55 years old with a million dollars in your
>
> > pocket, but you're stuck in your ways....as an advertiser,
>
> > why would I want to bother trying to sell something new or
>
> > different to you? You're a waste of my time and money,
> > regardless of the million dollars you may have! However,
> if
> > you're, say, 30, with "only" a few thousand dollars to
> your
> > name, but you like to "experiment" with new products and
> > gadgets.....well, hey there! Howdy, partner! As an
> > advertiser, you're my kind of guy! I like you! You're not
> as
> > wealthy as that 55 year old millionaire, but whatever
> money
> > you may have to your name, at least you're willing to
> spend
> > it on whatever strikes your fancy! You're open-minded! As
> an
> > advertiser, you're perfect in my eyes! You're the kind of
> > guy that I want to be able to reach out and touch (over
> and
> > over again)!!
> >
>
> I don't know how many people you know over 55, but they are
> not just sitting around with their money stuck in a
> mattress. They are spending it, and not on small items.
>
Oh, they're spending it, alright! And of course there are companies that want the older crowd's money! The tourism industry knows that many older American's love to travel (since they have more time to spend, as well as money), so millions and millions of bucks are spent every year by vacation destinations that want the "older money". That's a no-brainer. But, Stan, you can't deny the fact that younger people are fast and loose with their money (and that's sad)...and there are a whoooole lot of companies that love nothing better than to get as much of that "young money" as possible! Credit card companies come to mind. As long as younger people play fast and loose with their cash, advertisers will continue to cater to them, first and foremost!