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NEW COUNTRY STATION COMING TO TULSA METRO

K

KountryBill

Guest
Word on the street is that a new country station will make it's Tulsa debut soon.

Reportedly, it's an already existing signal now existing outside of the Tulsa market that's being moved closer to cover Tulsa with a city grade penetration.

(hee hee...I said penetration)

Should be loud and proud on the dial soon.

Just what Tulsa needs. Another country station.
 
> Word on the street is that a new country station will make
> it's Tulsa debut soon.
>
> Reportedly, it's an already existing signal now existing
> outside of the Tulsa market that's being moved closer to
> cover Tulsa with a city grade penetration.
>
> (hee hee...I said penetration)
>
> Should be loud and proud on the dial soon.
>
> Just what Tulsa needs. Another country station.
>

One country station is one too many.
 
Hey Country Bill....

Unless you can give more specific information, I would have to think that your information is wrong. Unless you have a full city-grade signal and a ton of marketing money, Journal and Cox will never let another country station take
off. There is no "word on the street" until you posted this message here.

If somebody wanted to make a splash in the market, someone should do a "real oldies" format. With KQLL leaning 70s, they have opened the door for someone to come into the market with a 50s, 60s and early 70s based oldies channel.
KQLL has given up their ownership of oldies and could find themselves without a position if and when someone flips to oldies. The only time KQLL sounds good is on Sunday morning when they run Scott Shannon's "True Oldies."




> > Word on the street is that a new country station will make
>
> > it's Tulsa debut soon.
> >
> > Reportedly, it's an already existing signal now existing
> > outside of the Tulsa market that's being moved closer to
> > cover Tulsa with a city grade penetration.
> >
> > (hee hee...I said penetration)
> >
> > Should be loud and proud on the dial soon.
> >
> > Just what Tulsa needs. Another country station.
> >
>
> One country station is one too many.
>
 
Word on the street has to start somewhere. But I guarantee, it will start soon. The trasnaction is brand spanking new.

I've got specifics.

I just can't share them yet. Why do you think I made up this ridiculous code name. =) And really, the odds are that I won't share any more specifics for my own reasons.

In addition, I don't think this group's goal is to make a splash in the Tulsa market.

I think this group's goal may be just to add some extra cash to their coffers. And to maybe make someone elses 25-54 country life just a tad bit less easy.



> Hey Country Bill....
>
> Unless you can give more specific information, I would have
> to think that your information is wrong. Unless you have a
> full city-grade signal and a ton of marketing money, Journal
> and Cox will never let another country station take
> off. There is no "word on the street" until you posted this
> message here.
>
> If somebody wanted to make a splash in the market, someone
> should do a "real oldies" format. With KQLL leaning 70s,
> they have opened the door for someone to come into the
> market with a 50s, 60s and early 70s based oldies channel.
> KQLL has given up their ownership of oldies and could find
> themselves without a position if and when someone flips to
> oldies. The only time KQLL sounds good is on Sunday morning
> when they run Scott Shannon's "True Oldies."
>
>
>
>
> > > Word on the street is that a new country station will
> make
> >
> > > it's Tulsa debut soon.
> > >
> > > Reportedly, it's an already existing signal now existing
>
> > > outside of the Tulsa market that's being moved closer to
>
> > > cover Tulsa with a city grade penetration.
> > >
> > > (hee hee...I said penetration)
> > >
> > > Should be loud and proud on the dial soon.
> > >
> > > Just what Tulsa needs. Another country station.
> > >
> >
> > One country station is one too many.
> >
>
 
Real oldies is not working because advertisers don't want the older crowd

> Hey Country Bill....
>
> Unless you can give more specific information, I would have
> to think that your information is wrong. Unless you have a
> full city-grade signal and a ton of marketing money, Journal
> and Cox will never let another country station take
> off. There is no "word on the street" until you posted this
> message here.
>
> If somebody wanted to make a splash in the market, someone
> should do a "real oldies" format. With KQLL leaning 70s,
> they have opened the door for someone to come into the
> market with a 50s, 60s and early 70s based oldies channel.
> KQLL has given up their ownership of oldies and could find
> themselves without a position if and when someone flips to
> oldies. The only time KQLL sounds good is on Sunday morning
> when they run Scott Shannon's "True Oldies."


Real or true oldies has almost universally failed everywhere.

Audience is heavily 55+. Advertisers, with some exceptions like luxury cars, simply are not interested in that demographics.

Everyone wants 25-54 as you know.

Personally, I would like to hear the format. The more diversity, the better, but it is no more than a niche format and often less than that.

To many, old baby boomers are yesterday's news.
 
Once again, we will believe it when we see it. I personally wouldn't invest my money against two companies that do country as well as Journal and Cox.
If it is a rim-shot signal, there is no chance that the station will even show up in the Tulsa Arbitron.

What frequency do you THINK this station will be on?
How much money do you suspect that the investors in this project will LOSE?

Stay in the small markets where you will have more fun and you can make a splash. I can tell by the way that you write that you are not ready to play with the BIG boys. You will notice that when the BIG boys make a change, you rarely ready about it on a chat board before it happens. They just do it.

Playing in Tulsa against Clearchannel, Cox and Journal takes guts and a lot of money. Just ask Renda, Perry and Shamrock.



> Word on the street has to start somewhere. But I guarantee,
> it will start soon. The trasnaction is brand spanking new.
>
> I've got specifics.
>
> I just can't share them yet. Why do you think I made up this
> ridiculous code name. =) And really, the odds are that I
> won't share any more specifics for my own reasons.
>
> In addition, I don't think this group's goal is to make a
> splash in the Tulsa market.
>
> I think this group's goal may be just to add some extra cash
> to their coffers. And to maybe make someone elses 25-54
> country life just a tad bit less easy.
>
>
>
> > Hey Country Bill....
> >
> > Unless you can give more specific information, I would
> have
> > to think that your information is wrong. Unless you have
> a
> > full city-grade signal and a ton of marketing money,
> Journal
> > and Cox will never let another country station take
> > off. There is no "word on the street" until you posted
> this
> > message here.
> >
> > If somebody wanted to make a splash in the market, someone
>
> > should do a "real oldies" format. With KQLL leaning 70s,
> > they have opened the door for someone to come into the
> > market with a 50s, 60s and early 70s based oldies channel.
>
> > KQLL has given up their ownership of oldies and could find
>
> > themselves without a position if and when someone flips to
>
> > oldies. The only time KQLL sounds good is on Sunday
> morning
> > when they run Scott Shannon's "True Oldies."
> >
> >
> >
> >
> > > > Word on the street is that a new country station will
> > make
> > >
> > > > it's Tulsa debut soon.
> > > >
> > > > Reportedly, it's an already existing signal now
> existing
> >
> > > > outside of the Tulsa market that's being moved closer
> to
> >
> > > > cover Tulsa with a city grade penetration.
> > > >
> > > > (hee hee...I said penetration)
> > > >
> > > > Should be loud and proud on the dial soon.
> > > >
> > > > Just what Tulsa needs. Another country station.
> > > >
> > >
> > > One country station is one too many.
> > >
> >
>
 
Bro,

Do the BIG boys waste their time cruising messageboards flexing their muscles in front of small market guys? LOL...

Reminds me of a junior high kid I knew who used to cross the street to the elementary school after 3 O'clock to mess with the little kids. He thought he was pretty cool.

The rest of the high schoolers just thought he was pathetic.

Maybe this guy really doesn't have any idea what he's talking about. You're probably right about him. But for goodness sake. Be a pro about it and don't waste your time chasing bugs.

The truly strong don't have to tell others that they're strong. Their strength speaks for itself.





> Once again, we will believe it when we see it. I personally
> wouldn't invest my money against two companies that do
> country as well as Journal and Cox.
> If it is a rim-shot signal, there is no chance that the
> station will even show up in the Tulsa Arbitron.
>
> What frequency do you THINK this station will be on?
> How much money do you suspect that the investors in this
> project will LOSE?
>
> Stay in the small markets where you will have more fun and
> you can make a splash. I can tell by the way that you write
> that you are not ready to play with the BIG boys. You will
> notice that when the BIG boys make a change, you rarely
> ready about it on a chat board before it happens. They just
> do it.
>
> Playing in Tulsa against Clearchannel, Cox and Journal takes
> guts and a lot of money. Just ask Renda, Perry and
> Shamrock.
>
>
>
> > Word on the street has to start somewhere. But I
> guarantee,
> > it will start soon. The trasnaction is brand spanking new.
>
> >
> > I've got specifics.
> >
> > I just can't share them yet. Why do you think I made up
> this
> > ridiculous code name. =) And really, the odds are that I
> > won't share any more specifics for my own reasons.
> >
> > In addition, I don't think this group's goal is to make a
> > splash in the Tulsa market.
> >
> > I think this group's goal may be just to add some extra
> cash
> > to their coffers. And to maybe make someone elses 25-54
> > country life just a tad bit less easy.
> >
> >
> >
> > > Hey Country Bill....
> > >
> > > Unless you can give more specific information, I would
> > have
> > > to think that your information is wrong. Unless you
> have
> > a
> > > full city-grade signal and a ton of marketing money,
> > Journal
> > > and Cox will never let another country station take
> > > off. There is no "word on the street" until you posted
> > this
> > > message here.
> > >
> > > If somebody wanted to make a splash in the market,
> someone
> >
> > > should do a "real oldies" format. With KQLL leaning
> 70s,
> > > they have opened the door for someone to come into the
> > > market with a 50s, 60s and early 70s based oldies
> channel.
> >
> > > KQLL has given up their ownership of oldies and could
> find
> >
> > > themselves without a position if and when someone flips
> to
> >
> > > oldies. The only time KQLL sounds good is on Sunday
> > morning
> > > when they run Scott Shannon's "True Oldies."
> > >
> > >
> > >
> > >
> > > > > Word on the street is that a new country station
> will
> > > make
> > > >
> > > > > it's Tulsa debut soon.
> > > > >
> > > > > Reportedly, it's an already existing signal now
> > existing
> > >
> > > > > outside of the Tulsa market that's being moved
> closer
> > to
> > >
> > > > > cover Tulsa with a city grade penetration.
> > > > >
> > > > > (hee hee...I said penetration)
> > > > >
> > > > > Should be loud and proud on the dial soon.
> > > > >
> > > > > Just what Tulsa needs. Another country station.
> > > > >
> > > >
> > > > One country station is one too many.
> > > >
> > >
> >
>
 
PS...This thread gives a good example of why I'm saying goodbye to "y'all."

I'm done with this messageboard because of threads like this one. Rarely do I EVER seen any topic discussed here that is actually beneficial to my career or to the radio community in Tulsa. It's becomming like Net Talk on Allaccess; Pathetic.

With a couple of minor exceptions (Del Giorno who has the guts to tell us who he is and a couple other pro's) It appears to be a bunch of apparent "know it alls" who have little tolerance for the opinions, viewpoints, experience and diverse theory of anyone than themselves.

C-ya.

This is my last post on this or any other radio-info messageboard. I think I'll concentrate on my job. It'll probably serve me better to focus my energies elsewhere.

I know, I know...good riddance...right?

PPS...
Anyone who takes themselves seriously enough in market #64 to call themselves "Big Time" or "Big Boys" really needs a reality check. Talk about Ego.






> Bro,
>
> Do the BIG boys waste their time cruising messageboards
> flexing their muscles in front of small market guys? LOL...
>
> Reminds me of a junior high kid I knew who used to cross the
> street to the elementary school after 3 O'clock to mess with
> the little kids. He thought he was pretty cool.
>
> The rest of the high schoolers just thought he was pathetic.
>
>
> Maybe this guy really doesn't have any idea what he's
> talking about. You're probably right about him. But for
> goodness sake. Be a pro about it and don't waste your time
> chasing bugs.
>
> The truly strong don't have to tell others that they're
> strong. Their strength speaks for itself.
>
>
>
>
>
> > Once again, we will believe it when we see it. I
> personally
> > wouldn't invest my money against two companies that do
> > country as well as Journal and Cox.
> > If it is a rim-shot signal, there is no chance that the
> > station will even show up in the Tulsa Arbitron.
> >
> > What frequency do you THINK this station will be on?
> > How much money do you suspect that the investors in this
> > project will LOSE?
> >
> > Stay in the small markets where you will have more fun and
>
> > you can make a splash. I can tell by the way that you
> write
> > that you are not ready to play with the BIG boys. You
> will
> > notice that when the BIG boys make a change, you rarely
> > ready about it on a chat board before it happens. They
> just
> > do it.
> >
> > Playing in Tulsa against Clearchannel, Cox and Journal
> takes
> > guts and a lot of money. Just ask Renda, Perry and
> > Shamrock.
> >
> >
> >
> > > Word on the street has to start somewhere. But I
> > guarantee,
> > > it will start soon. The trasnaction is brand spanking
> new.
> >
> > >
> > > I've got specifics.
> > >
> > > I just can't share them yet. Why do you think I made up
> > this
> > > ridiculous code name. =) And really, the odds are that I
>
> > > won't share any more specifics for my own reasons.
> > >
> > > In addition, I don't think this group's goal is to make
> a
> > > splash in the Tulsa market.
> > >
> > > I think this group's goal may be just to add some extra
> > cash
> > > to their coffers. And to maybe make someone elses 25-54
> > > country life just a tad bit less easy.
> > >
> > >
> > >
> > > > Hey Country Bill....
> > > >
> > > > Unless you can give more specific information, I would
>
> > > have
> > > > to think that your information is wrong. Unless you
> > have
> > > a
> > > > full city-grade signal and a ton of marketing money,
> > > Journal
> > > > and Cox will never let another country station take
> > > > off. There is no "word on the street" until you
> posted
> > > this
> > > > message here.
> > > >
> > > > If somebody wanted to make a splash in the market,
> > someone
> > >
> > > > should do a "real oldies" format. With KQLL leaning
> > 70s,
> > > > they have opened the door for someone to come into the
>
> > > > market with a 50s, 60s and early 70s based oldies
> > channel.
> > >
> > > > KQLL has given up their ownership of oldies and could
> > find
> > >
> > > > themselves without a position if and when someone
> flips
> > to
> > >
> > > > oldies. The only time KQLL sounds good is on Sunday
> > > morning
> > > > when they run Scott Shannon's "True Oldies."
> > > >
> > > >
> > > >
> > > >
> > > > > > Word on the street is that a new country station
> > will
> > > > make
> > > > >
> > > > > > it's Tulsa debut soon.
> > > > > >
> > > > > > Reportedly, it's an already existing signal now
> > > existing
> > > >
> > > > > > outside of the Tulsa market that's being moved
> > closer
> > > to
> > > >
> > > > > > cover Tulsa with a city grade penetration.
> > > > > >
> > > > > > (hee hee...I said penetration)
> > > > > >
> > > > > > Should be loud and proud on the dial soon.
> > > > > >
> > > > > > Just what Tulsa needs. Another country station.
> > > > > >
> > > > >
> > > > > One country station is one too many.
> > > > >
> > > >
> > >
> >
>
 
> Once again, we will believe it when we see it. I personally
> wouldn't invest my money against two companies that do
> country as well as Journal and Cox.
>
It's actually not that much of an investment. The signal already exists and will just be moved closer to Tulsa. There is one other reason you'll be able to hear it well in Tulsa. But I don't want to give too much away, now do I?

We...er...I mean "they" don't plan on spending much to market the thing at all. Like I said earlier...they just want a little extra cash. They're not trying to be a "Tulsa" station. Just a station in a close smaller market that wants to get into Tulsa in a city-grade kind of way.

This will bring us...er...I mean..."them" they ability to maybe pick up some Tulsa ad money while still concnetrating on our...er...I mean "their" home market. So, in summary; Don't get so worked up. It's gonna be city-grade. But it's not gonna target Tulsa expressly. The money and maybe a few more listeners the improved coverage will bring will be a fringe benefit.

>
> What frequency do you THINK this station will be on?
> How much money do you suspect that the investors in this
> project will LOSE?

What frequency do I "think?" I know what frequency it is already on. The only difference is that you'll be able to pick it up in Tulsa.


> Stay in the small markets where you will have more fun and
> you can make a splash. I can tell by the way that you write
> that you are not ready to play with the BIG boys. > >

This paragraph is so arrogant, I'm not even going to respond.


<P ID="edit"><FONT class="small">Edited by KountryBill on 06/12/05 06:58 PM.</FONT></P>
 
>
>
> Maybe this guy really doesn't have any idea what he's
> talking about. You're probably right about him. But for
> goodness sake. Be a pro about it and don't waste your time
> chasing bugs.
>
> The truly strong don't have to tell others that they're
> strong. Their strength speaks for itself.



I agree with what you're saying here about strength not having to remind the masses of it's potency.

But I take exception to your agreeing with him that I'm nothing better than a small market "bug."

This attitude you and "stones" seem to share that "we're not a threat" to your bigger market stations is actually a weakness.

Goliath didn't think David had what it took to "Play with the big boys." He died on the feild that day. Let's hope that these "big time" tulsa stations don't see us as a threat either. That can only help us...er...I mean..."help this new station."
 
Would this have anything to do with KMMY? I know that it's a 100,000 watt somewhere in Muskogee playing country.

> > Once again, we will believe it when we see it. I
> personally
> > wouldn't invest my money against two companies that do
> > country as well as Journal and Cox.
> >
> It's actually not that much of an investment. The signal
> already exists and will just be moved closer to Tulsa. There
> is one other reason you'll be able to hear it well in Tulsa.
> But I don't want to give too much away, now do I?
>
> We...er...I mean "they" don't plan on spending much to
> market the thing at all. Like I said earlier...they just
> want a little extra cash. They're not trying to be a "Tulsa"
> station. Just a station in a close smaller market that wants
> to get into Tulsa in a city-grade kind of way.
>
> This will bring us...er...I mean..."them" they ability to
> maybe pick up some Tulsa ad money while still concnetrating
> on our...er...I mean "their" home market. So, in summary;
> Don't get so worked up. It's gonna be city-grade. But it's
> not gonna target Tulsa expressly. The money and maybe a few
> more listeners the improved coverage will bring will be a
> fringe benefit.
>
> >
> > What frequency do you THINK this station will be on?
> > How much money do you suspect that the investors in this
> > project will LOSE?
>
> What frequency do I "think?" I know what frequency it is
> already on. The only difference is that you'll be able to
> pick it up in Tulsa.
>
>
> > Stay in the small markets where you will have more fun and
>
> > you can make a splash. I can tell by the way that you
> write
> > that you are not ready to play with the BIG boys. > >
>
> This paragraph is so arrogant, I'm not even going to
> respond.
>
 
Re: Real oldies is not working because advertisers don't want the older crowd

> > Hey Country Bill....
> >
> > Unless you can give more specific information, I would
> have
> > to think that your information is wrong. Unless you have
> a
> > full city-grade signal and a ton of marketing money,
> Journal
> > and Cox will never let another country station take
> > off. There is no "word on the street" until you posted
> this
> > message here.
> >
> > If somebody wanted to make a splash in the market, someone
>
> > should do a "real oldies" format. With KQLL leaning 70s,
> > they have opened the door for someone to come into the
> > market with a 50s, 60s and early 70s based oldies channel.
>
> > KQLL has given up their ownership of oldies and could find
>
> > themselves without a position if and when someone flips to
>
> > oldies. The only time KQLL sounds good is on Sunday
> morning
> > when they run Scott Shannon's "True Oldies."
>
>
> Real or true oldies has almost universally failed
> everywhere.
>
> Audience is heavily 55+. Advertisers, with some exceptions
> like luxury cars, simply are not interested in that
> demographics.
>
> Everyone wants 25-54 as you know.
>
> Personally, I would like to hear the format. The more
> diversity, the better, but it is no more than a niche format
> and often less than that.
>
> To many, old baby boomers are yesterday's news.
>



These days a market is lucky to have any kind of an oldies station. Even the mainstream oldies format is aging out of 25-54, much less "real oldies".

If Tulsa does get a new country station, my suggestion would be a "Hank FM" format like the one in Indianapolis. It's a country version of the Jack-FMs/Bob-FMs etc. that are sweeping the country. Who knows, that might capture some listeners attention? It seems so much better than coming on as "just another country station"!
 
Re: Real oldies is not working because advertisers don't want the older crowd

Its ironic that people ignore the over 54 demographic. That is where an increasing amount of wealth is going with the boomers. And, more disposable income as well. You would think that someone would snap to that - there's a lot more purchasing power there versus other age groups.

Of course, by that point, many have given up on terrestial radio anyway so maybe it doesn't make any difference.
 
Re: Real oldies is not working because advertisers don't want the older crowd

> Its ironic that people ignore the over 54 demographic.
> That is where an increasing amount of wealth is going with
> the boomers. And, more disposable income as well. You
> would think that someone would snap to that - there's a lot
> more purchasing power there versus other age groups.
>
> Of course, by that point, many have given up on terrestial
> radio anyway so maybe it doesn't make any difference.
>

Yeah, but Stan, it's not about a particular age group's accumulated wealth that matters most to advertisers.....it's all about what a particular age group does with its money that matters most. Young(er) people make far less money than "the older crowd", but the older folk are far more likely to be stuck in their ways and not willing to try something new. Young people--particularly the 18-34 crowd--can (and often will) spend their money (however little of it they may have) on whatever strikes their mood.---And advertisers love that! They love reaching out to a group of people who are just itching to spend whatever money they have on whatever they think is hip, cool, and/or sexy.---And that's exactly what young(er) people do! And that's exactly why this world caters to the young!

Hey, if you're 55 years old with a million dollars in your pocket, but you're stuck in your ways....as an advertiser, why would I want to bother trying to sell something new or different to you? You're a waste of my time and money, regardless of the million dollars you may have! However, if you're, say, 30, with "only" a few thousand dollars to your name, but you like to "experiment" with new products and gadgets.....well, hey there! Howdy, partner! As an advertiser, you're my kind of guy! I like you! You're not as wealthy as that 55 year old millionaire, but whatever money you may have to your name, at least you're willing to spend it on whatever strikes your fancy! You're open-minded! As an advertiser, you're perfect in my eyes! You're the kind of guy that I want to be able to reach out and touch (over and over again)!!

You know, what it all boils down to is this......I'll use the "sex analogy".....
I'm sure in your life you've heard at least one woman say, "it's not the size of a guy's (blank) that matters most, it's how he uses it that matters most". Yes?
Well, the same is true with advertisers. It's not the size of a (potential) customer's wealth that matters most, it's how he (or she) uses it that matters most!
 
Re: Real oldies is not working because advertisers don't want the older crowd

>
> Yeah, but Stan, it's not about a particular age group's
> accumulated wealth that matters most to advertisers.....it's
> all about what a particular age group does with its money
> that matters most. Young(er) people make far less money than
> "the older crowd", but the older folk are far more likely to
> be stuck in their ways and not willing to try something new.
> Young people--particularly the 18-34 crowd--can (and often
> will) spend their money (however little of it they may have)
> on whatever strikes their mood.---And advertisers love that!
> They love reaching out to a group of people who are just
> itching to spend whatever money they have on whatever they
> think is hip, cool, and/or sexy.---And that's exactly what
> young(er) people do! And that's exactly why this world
> caters to the young!

I think this is a stereotype that has yet to be broken - the people entering their 50s now have seen technology and the world change in dramatic ways during the lifetimes and are not ready to just sit there and be inactive. They are being marginalized by this advertising strategy - and are interested in buying more items than the Depends and Viagra being foisted upon them.

>
> Hey, if you're 55 years old with a million dollars in your
> pocket, but you're stuck in your ways....as an advertiser,
> why would I want to bother trying to sell something new or
> different to you? You're a waste of my time and money,
> regardless of the million dollars you may have! However, if
> you're, say, 30, with "only" a few thousand dollars to your
> name, but you like to "experiment" with new products and
> gadgets.....well, hey there! Howdy, partner! As an
> advertiser, you're my kind of guy! I like you! You're not as
> wealthy as that 55 year old millionaire, but whatever money
> you may have to your name, at least you're willing to spend
> it on whatever strikes your fancy! You're open-minded! As an
> advertiser, you're perfect in my eyes! You're the kind of
> guy that I want to be able to reach out and touch (over and
> over again)!!
>

I don't know how many people you know over 55, but they are not just sitting around with their money stuck in a mattress. They are spending it, and not on small items.
 
Re: Real oldies is not working because advertisers don't want the older crowd

> >
> > Yeah, but Stan, it's not about a particular age group's
> > accumulated wealth that matters most to
> advertisers.....it's
> > all about what a particular age group does with its money
> > that matters most. Young(er) people make far less money
> than
> > "the older crowd", but the older folk are far more likely
> to
> > be stuck in their ways and not willing to try something
> new.
> > Young people--particularly the 18-34 crowd--can (and often
>
> > will) spend their money (however little of it they may
> have)
> > on whatever strikes their mood.---And advertisers love
> that!
> > They love reaching out to a group of people who are just
> > itching to spend whatever money they have on whatever they
>
> > think is hip, cool, and/or sexy.---And that's exactly what
>
> > young(er) people do! And that's exactly why this world
> > caters to the young!
>
> I think this is a stereotype that has yet to be broken - the
> people entering their 50s now have seen technology and the
> world change in dramatic ways during the lifetimes and are
> not ready to just sit there and be inactive. They are being
> marginalized by this advertising strategy - and are
> interested in buying more items than the Depends and Viagra
> being foisted upon them.
>

Yeah, but that Viagra that's being "foisted upon them" is huuuge (in terms of sales)!---Now there's a product for "older guys" that's really doing well, and that is worth the money being spent on advertising!
> >
> > Hey, if you're 55 years old with a million dollars in your
>
> > pocket, but you're stuck in your ways....as an advertiser,
>
> > why would I want to bother trying to sell something new or
>
> > different to you? You're a waste of my time and money,
> > regardless of the million dollars you may have! However,
> if
> > you're, say, 30, with "only" a few thousand dollars to
> your
> > name, but you like to "experiment" with new products and
> > gadgets.....well, hey there! Howdy, partner! As an
> > advertiser, you're my kind of guy! I like you! You're not
> as
> > wealthy as that 55 year old millionaire, but whatever
> money
> > you may have to your name, at least you're willing to
> spend
> > it on whatever strikes your fancy! You're open-minded! As
> an
> > advertiser, you're perfect in my eyes! You're the kind of
> > guy that I want to be able to reach out and touch (over
> and
> > over again)!!
> >
>
> I don't know how many people you know over 55, but they are
> not just sitting around with their money stuck in a
> mattress. They are spending it, and not on small items.
>

Oh, they're spending it, alright! And of course there are companies that want the older crowd's money! The tourism industry knows that many older American's love to travel (since they have more time to spend, as well as money), so millions and millions of bucks are spent every year by vacation destinations that want the "older money". That's a no-brainer. But, Stan, you can't deny the fact that younger people are fast and loose with their money (and that's sad)...and there are a whoooole lot of companies that love nothing better than to get as much of that "young money" as possible! Credit card companies come to mind. As long as younger people play fast and loose with their cash, advertisers will continue to cater to them, first and foremost!
 
Re: Real oldies is not working because advertisers don't want the older crowd

>
> Oh, they're spending it, alright! And of course there are
> companies that want the older crowd's money! The tourism
> industry knows that many older American's love to travel
> (since they have more time to spend, as well as money), so
> millions and millions of bucks are spent every year by
> vacation destinations that want the "older money". That's a
> no-brainer. But, Stan, you can't deny the fact that younger
> people are fast and loose with their money (and that's
> sad)...and there are a whoooole lot of companies that love
> nothing better than to get as much of that "young money" as
> possible! Credit card companies come to mind. As long as
> younger people play fast and loose with their cash,
> advertisers will continue to cater to them, first and
> foremost!
>


Simply roam around a shopping mall and see who the impulse buyers are.

Check out the demos of the shoppers at Best Buy, for example.

Check the debt-to-income ratio among various demographics.

You will see why the advertisers drool over the younger crowd.

If accumulated wealth was all that mattered, the standards and beautiful music formats would be successful.

Now beautiful music is dead, and standards is dying.
 
> Hey Country Bill....
>
> Unless you can give more specific information, I would have
> to think that your information is wrong. Unless you have a
> full city-grade signal and a ton of marketing money, Journal
> and Cox will never let another country station take
> off. There is no "word on the street" until you posted this
> message here.
>
> If somebody wanted to make a splash in the market, someone
> should do a "real oldies" format. With KQLL leaning 70s,
> they have opened the door for someone to come into the
> market with a 50s, 60s and early 70s based oldies channel.
> KQLL has given up their ownership of oldies and could find
> themselves without a position if and when someone flips to
> oldies. The only time KQLL sounds good is on Sunday morning
> when they run Scott Shannon's "True Oldies."
>
>
>

No real word on the street about any new station here except the possible "move" of Wilburton to Okemah. Even then, that station is still in no mans land between Tulsa and OKC. Licensed to Okemah, the main studio could be no closer to Tulsa then Henryetta or somewhere southwest of Okmulgee. Not exactly a Tulsa station. Extreme rimshot.
 
Looks like a Wagoner LP-FM CP is on the FCC agenda.
Watch out KVOO and KWEN!!!!

Ha!



> > Hey Country Bill....
> >
> > Unless you can give more specific information, I would
> have
> > to think that your information is wrong. Unless you have
> a
> > full city-grade signal and a ton of marketing money,
> Journal
> > and Cox will never let another country station take
> > off. There is no "word on the street" until you posted
> this
> > message here.
> >
> > If somebody wanted to make a splash in the market, someone
>
> > should do a "real oldies" format. With KQLL leaning 70s,
> > they have opened the door for someone to come into the
> > market with a 50s, 60s and early 70s based oldies channel.
>
> > KQLL has given up their ownership of oldies and could find
>
> > themselves without a position if and when someone flips to
>
> > oldies. The only time KQLL sounds good is on Sunday
> morning
> > when they run Scott Shannon's "True Oldies."
> >
> >
> >
>
> No real word on the street about any new station here except
> the possible "move" of Wilburton to Okemah. Even then, that
> station is still in no mans land between Tulsa and OKC.
> Licensed to Okemah, the main studio could be no closer to
> Tulsa then Henryetta or somewhere southwest of Okmulgee.
> Not exactly a Tulsa station. Extreme rimshot.
>
 
> Looks like a Wagoner LP-FM CP is on the FCC agenda.
> Watch out KVOO and KWEN!!!!
>
> Ha!
>
Now, THAT's Interesting!
>
>
> > > Hey Country Bill....
> > >
> > > Unless you can give more specific information, I would
> > have
> > > to think that your information is wrong. Unless you
> have
> > a
> > > full city-grade signal and a ton of marketing money,
> > Journal
> > > and Cox will never let another country station take
> > > off. There is no "word on the street" until you posted
> > this
> > > message here.
> > >
> > > If somebody wanted to make a splash in the market,
> someone
> >
> > > should do a "real oldies" format. With KQLL leaning
> 70s,
> > > they have opened the door for someone to come into the
> > > market with a 50s, 60s and early 70s based oldies
> channel.
> >
> > > KQLL has given up their ownership of oldies and could
> find
> >
> > > themselves without a position if and when someone flips
> to
> >
> > > oldies. The only time KQLL sounds good is on Sunday
> > morning
> > > when they run Scott Shannon's "True Oldies."
> > >
> > >
> > >
> >
> > No real word on the street about any new station here
> except
> > the possible "move" of Wilburton to Okemah. Even then,
> that
> > station is still in no mans land between Tulsa and OKC.
> > Licensed to Okemah, the main studio could be no closer to
> > Tulsa then Henryetta or somewhere southwest of Okmulgee.
>
> > Not exactly a Tulsa station. Extreme rimshot.
> >
>
 
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