This is mainly an article about TV, but I'm sure it also applies to radio. Not good news if the advertisers are trying to reach younger people.
Apparently, baseball play by play is not the way to do it.
https://morningconsult.com/2018/03/27/mlb-pace-play-changes-unlikely-help-baseball-viewership/
On the TV side, it explains why you see little live baseball on network TV.
Apparently, baseball play by play is not the way to do it.
https://morningconsult.com/2018/03/27/mlb-pace-play-changes-unlikely-help-baseball-viewership/
On the TV side, it explains why you see little live baseball on network TV.