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Michael La Crosse Adds SVP/Programming Role At iHeartMedia Sacramento.

Y2kTheNewOldies

Y2kTheNewOldies

www.insideradio.com

Michael La Crosse Adds SVP/Programming Role At iHeartMedia Sacramento.

Michael La Crosse is named Senior VP/Programming for iHeartMedia Sacramento. La Crosse will continue in his role as VP/Programming for the company’s Portland, OR market and as PD of soft
www.insideradio.com www.insideradio.com

Michael La Crosse is named Senior VP/Programming for iHeartMedia Sacramento. La Crosse will continue in his role as VP/Programming for the company’s Portland, OR market and as PD of soft AC “92.5 The Breeze” KBEB Sacramento.

In his newly-expanded role, La Crosse will also oversee all aspects of programming for KBEB, news/talk KFBK (93.1), talk KSTE (650), adult R&B “V101.1” KHYL, classic rock “93.7 The River” KYRV, country “107.1 The Bull,” which airs on the North Highlands-licensed translator K296GB, and the recently launched adult hits “Kiss 107.9” KZIS.
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