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May PPM's

Miguelito

Miguelito

Well, a lot of stations didn't see much to talk about. But the ones who did, kinda really did the damn thing.
  • WMGK pops up a casual point to top the list with an 8.5.
  • WXTU (also totes cas) jumps 1.7 points, and from 8th place to 3rd.
  • WOGL more-than gives back their April bounce, dropping 1.1 points.
  • WTDY finally bests Q102! Oh wait, that’s not a thing anymore. At any rate, they bopped up to 3.2—the best showing they’ve had for quite some time. (And they said it’d never work!)
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Miguelito said:
Well, a lot of stations didn't see much to talk about. But the ones who did, kinda really did the damn thing.
  • WTDY finally bests Q102! Oh wait, that’s not a thing anymore. At any rate, they bopped up to 3.2—the best showing they’ve had for quite some time. (And they said it’d never work!)
www.allaccess.com

Login to All Access | Breaking Radio News and Free New Music

Login to the free members section for All Access Music Group. If you are not a member of AllAccess.com you may become one for free. Members of All Access receive up-to-the-minute breaking news on the latest changes in the music business and radio industry. Additionally, you will receive the...
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Click to expand...

All it took was stunting with All-Taylor Swift in the 3rd week of the period and then flipping to Hot AC!

(OK, we don't know if THAT was the full cause of the jump. Let's see how the next few months play out)

GREAT book for Beasley overall.
 
Plus: 6+ numbers are almost meaningless, but even if the station doesn't do gangbusters in the demos, from a sales perspective (which is what radio companies care about), it's still better for them than having an also-ran CHR. Of course, this has been explained here over and over and over, but that doesn't stop this person from saying the same asinine thing over and over and over. I mean, 2 + 2 = Yellow. Whatever.
 
Miguelito said:
Well, a lot of stations didn't see much to talk about. But the ones who did, kinda really did the damn thing.
  • WMGK pops up a casual point to top the list with an 8.5.
  • WXTU (also totes cas) jumps 1.7 points, and from 8th place to 3rd.
Click to expand...

What does that bit of apparent gibberish mean? Typo?
 
Not a good month for non-music stations. Both KYW and WHYY dropped 1 rating point since March and WIP dropped 1 point since last month.
 
wibgradio99 said:
why is I Heart allowing Rumba more time to self destruct then it did with the Breeze that had much more life.....
Click to expand...
It's not "self destructing". It has very good numbers for inclusion in Hispanic buys, plus the trust and credibility of iHeart.
 
Miguelito said:
Well, a lot of stations didn't see much to talk about. But the ones who did, kinda really did the damn thing.
  • WMGK pops up a casual point to top the list with an 8.5.
  • WXTU (also totes cas) jumps 1.7 points, and from 8th place to 3rd.
  • WOGL more-than gives back their April bounce, dropping 1.1 points.
  • WTDY finally bests Q102! Oh wait, that’s not a thing anymore. At any rate, they bopped up to 3.2—the best showing they’ve had for quite some time. (And they said it’d never work!)
Click to expand...
This is nothing more than an example of why agencies, who are the principal users of Nielsen ratings, don't buy off single months. They buy off multiple month rolling averages, often ignoring December-Holiday and often, even, July and August.

I love Radio Insight's PPM tables as they show more months than others, allowing us to get a better timeline and multi-book perspective.

radioinsight.com

RadioInsight

Radio's #1 Breaking News Source
radioinsight.com radioinsight.com
 
Covering the survey period from Thu. 4/27/2023 thru Wed. 5/24/2023, alternate views of age 6+ overall:
radioinsight.com

Philadelphia - RadioInsight

Nielsen Audio PPM Monthly Ratings Philadelphia (Market #9) Population: 4,749,300 Black: 969,900 - Hispanic: 465,100 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid 9/14-10/1110/12-11/811/9-12/612/7-1/31/4-1/312/1-2/28 OCT 23NOV 23DEC 23HOL 23JAN 24FEB 24STATIONNAMEFORMATOWNERCUME...
radioinsight.com radioinsight.com
or Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News

Top 5+ demo rankings analysis for ages 25-54, 18-34 + 18-49:

25-54: 1. WMMR 2. WXTU (up from #10) 3. WDAS 4. WBEB 5. WUSL 6. WHYY 7T. WBEN 7T. WMGK 9. WIP (down from #3)
18-34: 1. WMGK (up from #6) 2T. WBEN (up from #7) 2T. WXTU 4. WDAS 5. WUSL (down from #1T) 6T. WBEB 6T. WMMR 6T. WIOQ
18-49: 1. WXTU (up from #7; was #12 in Mar.'23) 2. WMMR 3. WDAS 4. WBEN 5. WUSL 6. WMGK (up from #9)
_______ 7. WTDY (up from #11) 9. WIP (down from #4)
 
Miguelito said:
Not to mention, just another expression of his overt, unabashed white nationalist agenda. I'll never understand why this person just keeps being allowed back after being banned time after time.
Click to expand...
Frank and I are watching.
 
Feels odd that WMGK would do better 18-49 than 25-54.
 
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