> > > > > Inside sources say that two very familiar long-time
> > > voices
> > > >
> > > > > will be heard again very soon. Both have been great
> > > > talents
> > > > > in Dallas for many years.
> > > > > One was just let go, and the other sat out a
> > > non-compete.
> > > > > The question is, who are they and what stations?
> > > > >
> > > > I would guess, Fast Eddie Coyle as the latter of the
> > two.
> > > > His non-compete was up recently. I know he was
> offered
> > > > something at a station that is NOT his "style", so who
>
> > > knows
> > > > what else has popped up for him. Good luck to him!
> > > >
> > > I'd have to go with Larry Dixon first since he was just
> > let
> > > go from KLUV.(I hear he's still doing part-time for
> them).
> >
> > > The other, I'll agree with you and say Fast Eddie Coyle.
>
> > > Everybody else would have been too recent. Actually, I'm
>
> > > surprised Coyle wasn't picked up way before now. I was
> > > wondering if he had left the market, but I haven't read
> > > anything about that. I too wish Larry and Fast Eddie
> good
> > > luck. After so many years, they both belong in this
> > market.
> > >
> > I've lived in two larger markets before moving to Dallas.
> > Chicago and New York.
> > What I've noticed is that in those bigger cities the air
> > talent who have spent a good part of their career there
> and
> > are known by most people, seem to always land another job
> in
> > no time because other stations want them. (Unless of
> course
> > they're total jerks). That doesn't seem to be the case in
> > Dallas. Is it a money issue? I can understand the recent
> > Chuck Brinkman situation because of his age maybe, but I'm
>
> > sure many guys (and women too of course) are willing to
> take
> > a little less money to stay where their career is still
> > pretty strong. I do understand that egos and agents
> > sometimes keep these people out of work longer than they
> > should be, but nevertheless, why would a station NOT want
> a
> > "name" who still sounds great and the audience knows and
> > likes if they could get them at a salary that was
> > reasonable? This seems like a no-brainer on the part of
> the
> > company.Just curious folks.
> >
> I think we need Mr. Murrow to tackle that one. Ed?
>
In the case of KVIL, a simple question is asked;What made them legendary? The other ;What made them a success? Ron Chapman is one answer of course,the other is personality. Ron made sure his on air staff had the "wow "factor. The topical,intersting,funny,and great ennunciation of every on air staff person including overnights,and the weekenders. It was a morning show 24-7. It paid off. It wasn't so much the musicit was the individual standing in front of the KVIl Board with the mike open. He/she had literally thousands every minute tuned in,but the announcer only concentrated on just one. That simplicity made them the envy of the industry. The promotions and advertisements were also legendary "People'S Choice","Magic Tickets""A corvette a day give away","Vacation trips via Southwest airlinesevery week""The I "heart" KVIL bumper stickers.The remotes, the list goes on. It all involved PERSONALITY. Music intensive formats have run and ruined their course with the extremely short playlist. You have burned out an audience. You have to give them something than a 40 min, music sweep. Otherwise,why should they turn off their cd player and listen to you?? The KVIl staff meetings weren't just something they aired on sundays,they were a chance for the listener to know the on air staff,and Ron asked them to contribute.He evaluated them when they had something of interest to say. He put the face of the announcer on the air and the listener responde in droves. Now all you hear is a vocal version of muzak,and that killed KVIL. Nikki should stand up, embrace KVIL's heritage,and rebuild with the basics of what made it great and do it again in today's homoginized radio world. She could win and decisively. Not overnight. It took Ron a few years but once he was there he stayed for many more at No.1. If Nikki buckles,and kneels before the Infinity /CBS suits and don't allow her to program her station,then she needs to have a short lease on her apartment, plus fall on the sword and bleed. Personality wins the game,not music intensive. As it stands now KVIL has no personality just dry wall.
