Male Stations and Female Stations

[cer1992]

Outofall the stations here in LA, which ones target mostly males and which targets females?

I listen to mostly Power 106, KDAY, Real 92.3, Amp radio, Kiis, and The Wave.

Which are male-oriented and which are mostly female.

 

[DavidEduardo]

Outofall the stations here in LA, which ones target mostly males and which targets females?

I listen to mostly Power 106, KDAY, Real 92.3, Amp radio, Kiis, and The Wave.

Which are male-oriented and which are mostly female.

The majority of stations target both males and females. While they may lean towards one or the other, most are within a 60-40 or 40-60 male to female balance.

The natural exceptions are the news, sports and talk stations which lean much more male. As do the rock stations.

Based on AQH composition,
Amp is 44% Male
Power is 49% male
KDAY is 63% Male
KIIS is 37% male
KROQ is 59% male
KLOS is 70% male
KBIG is 38% male
KLVE is 40% male
KRTH is 54% male.

One important factor is that women listen to about 15% to 20% fewer quarter hours of radio than men so even if a station has 50%/50% male to female cume, it will have a higher percentage of men in the AQH listening.
One factor is
KSPN is 81% male.

 

[cer1992]

That looks about accurant, except I thought Power would skew more male.