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Veteran programmer and air talent Robby Bridges is named Vice President of Programming/South at Macdonald Garber Broadcasting. In this newly-created role, Bridges will oversee all aspects of programming for the company's Traverse City and Cadillac MI station clusters including Country WLXV and Adult Hits WZTC, with day-to-day responsibility for heritage CHR WKHQ. He will continue to host "Robby and Rochelle" mornings on the station as well.