Los Angeles Radio Ratings: October 2023

[pjc1961]

Covering the survey period from Thu. 9/14/2023 thru Wed. 10/11/2023, age 6+ overall:

Los Angeles - RadioInsight

Nielsen Audio PPM Monthly Ratings Los Angeles (Market #2) Population: 11,234,700 Black: 799,200 - Hispanic: 4,829,300 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid 9/14-10/1110/12-11/811/9-12/612/7-1/31/4-1/312/1-2/28 OCT 23NOV 23DEC 23HOL 23JAN 24FEB 24STATIONNAMEFORMATOWNERCUME...

radioinsight.com

OR Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News
OR https://www.urbaninsite.com/wp-content/uploads/2023/10/LOS-ANGELES-1.htm

Top 5+ demo rankings analysis from Research Director Inc.:

Radio Ratings Roundup, October 2023, Part I | Research Director, Inc.

Welcome back for more ratings tomfoolery. Or is it folderol? Perhaps brouhaha. The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our co

researchdirectorinc.com

25-54: 1. KBIG 2. KRTH 3. KIIS 4T. KOST 4T. KLVE
18-34: 1. KRTH 2. KBIG 3. KIIS 4T. KKLQ (up from #10) 4T. KTWV 8. KOST (down from #3) 10. KRRL (down from #2)
18-49: 1. KBIG 2T. KIIS 2T. KRTH 4T. KLVE 4T. KTWV 11. KRCD (down from #5)

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Due to Nielsen Audio technical difficulties, multiple stations were missing from Riverside-San Bernardino, age 6+ -
wait for complete report to be re-issued on Tue. 10/31/2023:

Riverside/San Bernardino - RadioInsight

Nielsen Audio PPM Monthly Ratings Riverside/San Bernardino (Market #26) Population: 2,166,600 Black: 188,800 – Hispanic: 1,211,100 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2023 The Nielsen Company. All rights reserved. Nielsen radio audience...

radioinsight.com

OR Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News (partial list as of 10/30/2023)

 

[Robert Douglas]

So, which K-love is the winner here? Momentum says KKLQ. No need to discuss billing.

 

[Loverofradio]

what is live 105 doing that kroq isn’t?

 

[michael hagerty]

what is live 105 doing that kroq isn’t?

Very different situations. Beyond the ethnic makeup of the market being more receptive to that format (in the Bay Area, the largest single group is non-Hispanic white at 39.2%---in the L.A. metro, that number is 28.7%) , Live 105 is being positioned as a comeback of an old friend. KROQ's glory days are further back and fewer people (in an attractive demo) remember.

But again---the issue---for both KROQ and KYSR (and for that matter, KIIS)---is time spent listening. People ARE tuning in. Look at the weekly cume:

1. KRTH 2,264,700
2. KOST 2,037,700
3. KBIG 1,889,300
4. KIIS 1,714,900
5. KTWV 1,591,700
6. KCBS-FM 1,503,400
7. KLVE 1,115,500
8. KYSR 1,051,800
9. KROQ 1,043,800
10. KRRL 1,027,000

A cume over a million shows people are sampling the stations---and doing so week after week. They come back. They're just not staying tuned in as long as they ideally could.

 

[Loverofradio]

Very different situations. Beyond the ethnic makeup of the market being more receptive to that format (in the Bay Area, the largest single group is non-Hispanic white at 39.2%---in the L.A. metro, that number is 28.7%) , Live 105 is being positioned as a comeback of an old friend. KROQ's glory days are further back and fewer people (in an attractive demo) remember.

But again---the issue---for both KROQ and KYSR (and for that matter, KIIS)---is time spent listening. People ARE tuning in. Look at the weekly cume:

1. KRTH 2,264,700
2. KOST 2,037,700
3. KBIG 1,889,300
4. KIIS 1,714,900
5. KTWV 1,591,700
6. KCBS-FM 1,503,400
7. KLVE 1,115,500
8. KYSR 1,051,800
9. KROQ 1,043,800
10. KRRL 1,027,000

A cume over a million shows people are sampling the stations---and doing so week after week. They come back. They're just not staying tuned in as long as they ideally could.

Then why are many on this board ready to sign kroq’s death warrant?

 

[michael hagerty]

Then why are many on this board ready to sign kroq’s death warrant?

Because they’re reading 6+ numbers as gospel and don’t or won’t understand that those are worthless (which is why Neilsen lets people publish them for free).

 

[30james]

Just wait a couple more weeks and Kost will be on top of the chart again so far as shares goes.

 

[hotpatrick2004]

The sales peeps will be happy for KOST and there ho ho ho makin all that dough dough dough.

 

[Gregg.]

>>>Because they’re reading 6+ numbers as gospel and don’t or won’t understand that those are worthless<<<

Well, that's a bit too strong. They might not tell us as much as we'd like but they're not worthless. If we don't subscribe, they still shed light on how a station is doing. We can't see a planet revolving around a distant star. But we can see if the star wobbles a bit or dims a bit as the planet passes in front of it, to know there's a planet there. Stations in the top 10 are likely doing very well, better than station further down the list. We just don't know if the stations further down the list are doing so poorly as to be in trouble.

I think it's a safe bet that KYSR makes more money for iHeart than KROQ makes for Audacy. But even at #22, KROQ is doing OK for Audacy because it likely brings in enough adult men and they are a valuable demo that's hard to capture. And the station does it for less cost than if Audacy put a Sports format on 106.7 and had to have local sports talk hosts, producers, update anchors, etc. Sports would likely be the next format on 106.7 if KROQ ever went away.

But for now, KROQ is apparently doing well enough to stay Alternative Rock.

 

[TheBigA]

I think it's a safe bet that KYSR makes more money for iHeart than KROQ makes for Audacy.

The last time I saw a list of station billings, KROQ billed more than KYSR, even though KYSR is higher in 6+

 

[ChannelFlipper]

>>>Because they’re reading 6+ numbers as gospel and don’t or won’t understand that those are worthless<<<

Well, that's a bit too strong. They might not tell us as much as we'd like but they're not worthless. If we don't subscribe, they still shed light on how a station is doing. We can't see a planet revolving around a distant star. But we can see if the star wobbles a bit or dims a bit as the planet passes in front of it, to know there's a planet there. Stations in the top 10 are likely doing very well, better than station further down the list. We just don't know if the stations further down the list are doing so poorly as to be in trouble.

I think it's a safe bet that KYSR makes more money for iHeart than KROQ makes for Audacy. But even at #22, KROQ is doing OK for Audacy because it likely brings in enough adult men and they are a valuable demo that's hard to capture. And the station does it for less cost than if Audacy put a Sports format on 106.7 and had to have local sports talk hosts, producers, update anchors, etc. Sports would likely be the next format on 106.7 if KROQ ever went away.

But for now, KROQ is apparently doing well enough to stay Alternative Rock.

I guess this brings up a "Dear Casey" type question. How many times has an LA station in the top 10 6+ changed format in the modern era? When was the last time?

 

[30james]

I guess this brings up a "Dear Casey" type question. How many times has an LA station in the top 10 6+ changed format in the modern era? When was the last time?

Maybe when 92.3 changed from rhythmic AC to urban contemporary as krrl

 

[30james]

Maybe when 92.3 changed from rhythmic AC to urban contemporary as krrl

Or klli 93.9 they have flipped a lot to although they are NOT in the top 10

 

[Loverofradio]

Maybe when 92.3 changed from rhythmic AC to urban contemporary as krrl

and that station only flipped because I heart needed to find a place for big boy

 

[Loverofradio]

The last time I saw a list of station billings, KROQ billed more than KYSR, even though KYSR is higher in 6+

Does having the Chargers help just 98.7 or the entire cluster?

 

[Loverofradio]

>>>Because they’re reading 6+ numbers as gospel and don’t or won’t understand that those are worthless<<<

Well, that's a bit too strong. They might not tell us as much as we'd like but they're not worthless. If we don't subscribe, they still shed light on how a station is doing. We can't see a planet revolving around a distant star. But we can see if the star wobbles a bit or dims a bit as the planet passes in front of it, to know there's a planet there. Stations in the top 10 are likely doing very well, better than station further down the list. We just don't know if the stations further down the list are doing so poorly as to be in trouble.

I think it's a safe bet that KYSR makes more money for iHeart than KROQ makes for Audacy. But even at #22, KROQ is doing OK for Audacy because it likely brings in enough adult men and they are a valuable demo that's hard to capture. And the station does it for less cost than if Audacy put a Sports format on 106.7 and had to have local sports talk hosts, producers, update anchors, etc. Sports would likely be the next format on 106.7 if KROQ ever went away.

But for now, KROQ is apparently doing well enough to stay Alternative Rock.

I’ve always felt if Audacy wanted to flip kroq to sports, they would’ve done so by now. They had the chance with 97.1. There’s no guarantee that sports would increase the revenue. Plus, with Good Karma establishing the fact they’re only concerned with their AM signal says a lot.

 

[hotpatrick2004]

I think audacy learned there lesson flipping heritage alt stations with alt 105/live 105 in San Francisco. DONT DO IT AND THEY WONT!

 

[michael hagerty]

>>>Because they’re reading 6+ numbers as gospel and don’t or won’t understand that those are worthless<<<

Well, that's a bit too strong. They might not tell us as much as we'd like but they're not worthless.

They have no value to the people who own and run the radio station nor to advertisers.

I don't know how to assign a value to people outside the business being able to guess (often incorrectly) about demographics and revenue based on 6+ numbers.

 

[Weiserguy]

They have no value to the people who own and run the radio station nor to advertisers.

I don't know how to assign a value to people outside the business being able to guess (often incorrectly) about demographics and revenue based on 6+ numbers.

It's tunnel vision. *All* of you folks who are industry insiders are infected with it.

I don't care, most "outsiders" don't care, how many 17 year old, male, curly red-haired listeners KRTH has in that demo. We don't need to compare it to the TSL of 18 y/o straight-haired blond female listeners. We largely don't care what its relative revenues are, compared to KROQ, KYSR, KNX or KFI. The demos are artificial constructs developed to satisfy the ad industry. Most "outsiders" want to know how many *listeners* these stations have. How popular are they, relative to all the other stations. Period. Not male, female, red, blond, 17, 18, 54, 55. We're not buying ad time to push the latest junk from McDonalds, we're listening to music, talk, news, personalities, 59-in-a-row, whatever. It's a completely different perspective.

...YSRguy

 

[michael hagerty]

It's tunnel vision. *All* of you folks who are industry insiders are infected with it.

I don't care, most "outsiders" don't care, how many 17 year old, male, curly red-haired listeners KRTH has in that demo. We don't need to compare it to the TSL of 18 y/o straight-haired blond female listeners. We largely don't care what its relative revenues are, compared to KROQ, KYSR, KNX or KFI. The demos are artificial constructs developed to satisfy the ad industry. Most "outsiders" want to know how many *listeners* these stations have. How popular are they, relative to all the other stations. Period. Not male, female, red, blond, 17, 18, 54, 55. We're not buying ad time to push the latest junk from McDonalds, we're listening to music, talk, news, personalities, 59-in-a-row, whatever. It's a completely different perspective.

...YSRguy

In which case, cume is the number that matters, not 6+ AQH shares.