It is nice to see KTTF venture in to some unique qualities that are purely Tomball. I hate to come across as a negative person but I have seen such a push being made in the past. For most there is not a focus on reaching potential listeners but rather a focus on just doing local. What usually happens is there's a bunch of long form local programming very, very few will ever listen to. Mostly this happens when people with no radio programming experience are running things and generally not realizing some of the ideas thrown out there by some they talk to wouldn't even listen if you did what they suggested.
Early on in my radio career I was told a good rule of thumb was the 10% rule. If you felt you needed to do something 10 times, do it once instead. As this applies to programming, you could compare it to cooking. What you want your dish to be is one that almost everyone enjoys. The local or unique qualities are the spices you add to the popular dish to make it yours. So, in radio programming, you start with a popular format for the community and add spices or local flavor to make it uniquely local. In other words you don't create a whole new dish but rather add your 'personality' to the already popular format.
For Tomball to achieve a goal of people knowing and checking in on the station, hopefully gaining a percentage of locals listening, your base has to be a popular format with little elements added to it that are exclusively Tomball. But instead of doing special programs, you do short features, mostly a minute or so, to season the format. People simply are not going to stay put through reading a children's book on the air if you are a music based station nor are they going to listen to lots of bands that have played in Tomball. Start by visiting businesses to see what they are listening to. Ask people in the community what they listen to. Then you build a format most will at least can tolerate and then spice it up with very short Tomball features. If you don't, you'll have a radio station people might hear about once, then forget about and when you need them to be listening during an emergency, nobody will think to tune in.
I also urge them not to go Jack FM on steroids: aka Hank Williams Sr. followed by Bon Jovi, Whitney Houston and Benny Goodman. You'd be amazed how many LPFMs have tried this. All of these artists might be in one person's music collection but they don't just mix them up but rather choose the genre by mood. That doesn't mean you can't have a playlist that is not true variety, just don't go to extremes.
