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KSPN 710 Rebrand?

F

FiveNews

I've been listening to KSPN 710AM a lot due to the untimely passing of Kobe Bryant. Was wondering if they have undergone a rebrand? Previously they were known as ESPNLA, but now on station idents and when hosts go to break the station is referred to as 710 ESPN. I know their only local programming is their morning show (Keyshawn Johnson, LZ Granderson and Travis Rodgers) and Mason and Ireland on PM drive. Not sure if the Bristol, CT mothership figured this would be easier since they have a lot of Bristol programming during the day. I preferred the ESPNLA brand, as you knew it was an LA station. Also, still stymied as to why ESPN Network took away so much local programming when Los Angeles is a huge sports town.
 
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