Remember that KYSR started as an Alternative AC in the period of the mid-90's when there was a lot of fairly mellow alternative. That's where Seacrest landed in LA, and the station was a good fit in the early Clear Channel cluster.
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KROQ's horrible ratings
- Thread starter MarkW
- Start date
Remember that KYSR started as an Alternative AC in the period of the mid-90's when there was a lot of fairly mellow alternative. That's where Seacrest landed in LA, and the station was a good fit in the early Clear Channel cluster.
Just saw this statement on All Access from Mike Kaplan:
PD MIKE KAPLAN said, “Similar to ALT 98.7 dethroning the legendary KROQ last year, THE WOODY SHOW’s ascension in the ratings have now also reached a new milestone -- they are the #1 most listened to morning show in LOS ANGELES among 18-34 adults. It’s a monumental shift in the tastes of L.A. radio listening, as fans have voted for a morning show that’s authentic, unapologetically themselves, and obsessively entertaining.”
See more at: http://www.allaccess.com/net-news/a...looking-to-expand-the-wo#sthash.RYn0JobL.dpuf
Is this true? If so, this is looking better for KYSR than they could have imaged.
PD MIKE KAPLAN said, “Similar to ALT 98.7 dethroning the legendary KROQ last year, THE WOODY SHOW’s ascension in the ratings have now also reached a new milestone -- they are the #1 most listened to morning show in LOS ANGELES among 18-34 adults. It’s a monumental shift in the tastes of L.A. radio listening, as fans have voted for a morning show that’s authentic, unapologetically themselves, and obsessively entertaining.”
See more at: http://www.allaccess.com/net-news/a...looking-to-expand-the-wo#sthash.RYn0JobL.dpuf
Is this true? If so, this is looking better for KYSR than they could have imaged.
Or the skillset in training and airchecking by the individual PDs.
No, it is not true.
#1 in persons 18-34 in the September book in 6 AM to 10 AM is the Omar & Argelia show on KLVE, which is 0.4 ahead of KYSR.
But are they number one among English stations in the otherwise same demos? I highly doubt they are actively competing against the morning show of the top Spanish language station in town. I am sure your correction is accurate as it pertains to the original question which made no such distinction, but in this case it is not relevant to what they are trying to accomplish. If they are #1 English persons 18-34 in the #2 market in the country, that is certainly an accomplishment, especially given the entrenched big name competition.
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Or perhaps it's a function of the music they play.
In a market that is approaching 45% Hispanic where over half of those Hispanics are English dominant or bilingual, there is considerable sharing between KYSR and KLVE.
And all stations compete for the available revenue.
But this is a market where advertisers look at rankers for all stations for a large percentage of buys. And those rankers show KLVE ahead of KYSR.
Nothing new. They have been #1 or #2 in 18-34 since March.
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