Re: Topics Get Skewed
What makes for broadcast success usually is the direct reverse of what makes for corporate success. One must be aggressive, not cautious - especially when it comes to news. The former makes stations. The latter hurts them. Building the ratings and protecting the bottom line can, but don't usually, find themselves in the same genetic double helix.
Jody
> > Well, I only worked at KRLD briefly several years ago so I
>
> > don't have any recent info on the situation but know there
>
> > are some real pro's there. I also don't have the hard on
> > that many here have for the station but may I add, that
> > attitude has been earned.
> >
> > I know nothing of Pete other than what I've read, which
> has
> > all been positive. But at this point, I don't think Edward
>
> > R. Murrow himself could revive the place much past where
> it
> > is now. It's been THIS direction then that, "let's try
> this
> > guy" in the nine to noon slot then..... NEXT! Now let's
> try
> > THIS guy up against Rush(like Marty or Ben Dover) then
> > another call to Ernie Brown. And news director after news
> > director. The problem has to be in Jerry Bobo's office.
> >
> > This is like a restaurant that's been through nine
> different
> > managements in five years. Does it really matter HOW
> good
> > the chef is in version ten? Much of the public has
> already
> > tried them and been left wanting OR if they did like KRLD,
>
> > THAT version soon changed. And across the street, WBAP,
> > while it's been through some changes, has been steady as a
>
> > rock by comparison.
> >
> > And turning around a news/talk station is very slow in the
>
> > best of circumstances.
> >
> You've pinpointed where the problem resides, but don't
> expect the corporate types up the road to fault their choice
> of management, regardless of how obvious the problems are
> and who ostensibly is responsible for them. Those of the
> Bobo ilk keep on making bad decisions and tap dancing their
> way from paycheck to paycheck, helping drive a potentially
> good radio property further into its grave. But nobody
> knows like management knows.
>
> You're also correct about some real pros coming and going at
> KRLD. But the real pros knew better than to try convincing
> themseles that KRLD was the place for them to be. The last
> pro on the premises forgot to turn out the lights when
> he/she left.
>