> Just like you, I love the 50's and 60's! But I am 58 years
> old. Advertising Agencies (they make radio stations
> budgets) don't program to the +55 cell. If YOU want OLD
> Oldies, you probably won't get them on your free radio
> stations. It's all about business. The younger demographic
> sells. Read the newspapers, listen to CNN. This is
> happening all over America. They're trading in Elvis and
> Chuck and The Supremes for Elton, Three Dog Night and Stevie
> Wonder. Get used to it.
>
He's right!
I'm not quite as old as that geezer
, but if the station returned to the '50s and '60s, KOOL would get us as listeners -- exactly the demos they DON'T want.
Actually, I am still in that coveted 25-54 but barely.
Change is inevitable.
How many beautiful music, standards, big band, or MOR stations do you hear today?
The so-called Real Oldies format of pre-Beatles music has been a failure.