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KIIM FM takes a nosedive while KHUD climbs to 3.8 in lastest radio share

3

34james

Yep KIIM is sinking in the Shares. I suspect that because KHUD is climbing it's affecting KIIM FM shares. I'm glad though that KHUD is improving seeing how they put it on the flamethrower signal
Here are the Shares.

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Are the 'beauty contest' numbers telling a correlating tale with the numbers that matter? 🤷‍♂️
 
34james said:
Yep KIIM is sinking in the Shares. I suspect that because KHUD is climbing it's affecting KIIM FM shares. I'm glad though that KHUD is improving seeing how they put it on the flamethrower signal
Here are the Shares.
Click to expand...
If we go back 6 years, we see KIIM hitting as high as a 9.2 in one book and as low as a 6.7 in another. Whether they have a 7.0 or an 9.0, they are going to bill the same.

KHUD has been anywhere from a 2.0 to the high threes over the last 2 ½ years.

All stations in that very-small-sample market wobble a lot.
 
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