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KFRG

3

30james

Can someone explain to me how KFRG is second overall in the shares. I know the San Bernardino market is heavily Hispanic so it doesn't make sense to me
 
That's a funny question. One could ask the same thing about KOLA.

Hispanics make up 50% of the market. KFRG gets a 5 share. So one in 10 of the non-Hispanics listens to the station.

KFRG is the only country station in a place where the pickup truck is the official vehicle.
 
TheBigA said:
Hispanics make up 50% of the market. KFRG gets a 5 share. So one in 10 of the non-Hispanics listens to the station.
Click to expand...
Yet in San Antonio, full of later generation Hispanics, both of the major country stations have about half of their cume in the Hispanic community.
TheBigA said:
KFRG is the only country station in a place where the pickup truck is the official vehicle.
Click to expand...
The market has a huge percentage of later generation Hispanics... the folks who "left East LA and went to the Inland Empire" where there were better jobs and better schools."
 
DavidEduardo said:
Yet in San Antonio, full of later generation Hispanics, both of the major country stations have about half of their cume in the Hispanic community.

The market has a huge percentage of later generation Hispanics... the folks who "left East LA and went to the Inland Empire" where there were better jobs and better schools."
Click to expand...
Same in Ventura County, KHAY Country is usually No. 1 or No. 2 year after year.
 
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