Where To Now St. Peter?
That's the $20 billion question. We all know what doesn't work. So the question is what will? That's what Metheny and Bloomquist are trying to figure out.
Where To Now St. Peter?
Howard always called him "Pig Virus" on the air. He called him "Pig Virus" in the book, "Private Parts." For some reason, probably involving lawyers, it was changed to "Pig Vomit" in the movie and other facts about him were changed to make the character fictional. The character's name was made "Kenny" instead of "Kevin" and the ending showed him no longer in radio.
But, in all fairness and however it happened, Howard did his best work at W-NNNNNNN-B-C.
It's been a while since I read the book, 15 years or so, but wasn't the movie version a composite character of Kevin and someone else?
The real issue here is why did they hire this old man to program a station desperate for younger demos? Especially that hack. Radio programming is top heavy with old farts. Bring youth into programming and stations like KGO and KSFO might have a chance.
The real issue here is why did they hire this old man to program a station desperate for younger demos? Especially that hack. Radio programming is top heavy with old farts. Bring youth into programming and stations like KGO and KSFO might have a chance.
You are missing the point that major stations in major markets don't hire people with limited or no experience. They hire people with experience and track records.
"...experience and track records." Funny, given the parties involved. Thanks for the first chuckle of the day, David. Are there no other experienced, in-demo, professionals, male or female, with the aptitude and knowledge to turn around a moribund news-talk AM.
What's really funny, is how all these people with "experience and track records" have such terrible track records and yet keep getting hired - or even become consultants - after a string of failed stations behind them. I mean look at the sorry state of WJR, the station Pig Virus is leaving.
"...experience and track records." Funny, given the parties involved. Thanks for the first chuckle of the day, David. Are there no other experienced, in-demo, professionals, male or female, with the aptitude and knowledge to turn around a moribund news-talk AM.
I find it hard to believe there isn't a thirtysomething person out there with a track record that might create success.
There isn't anything special about Kevin Metheney besides his own PR.
MSNBC prankster blames Malaysia crash on Howard Stern
MSNBC got an "exclusive" prank Thursday when a caller claiming to be a U.S. soldier said he saw the Malaysian airliner shot down by "a blast of wind from Howard Stern's ass." ...
http://www.usatoday.com/story/news/world/2014/07/17/malaysian-airline-ukraine-prank/12808083/
If he had any sense of shame or decency, he would have changed his name, left the country and gone into some completely unrelated line of work suited for an arrogant, control freak.
Yes it is. The realization of the limitations of this ratings system is also part of understanding why radio occupies the small role that it does in the plans of advertisers.I think it is a fair assumption that folks with Ph.D.'s and Masters degrees will be unlikely to carry a PPM around so probably it does not make a whit of difference how many advanced degree holders there are in the Bay Area as they won't be part of the PPM sample. Realizing the limitations of a ratings system is a key element in programming.
I think it is a fair assumption that folks with Ph.D.'s and Masters degrees will be unlikely to carry a PPM around so probably it does not make a whit of difference how many advanced degree holders there are in the Bay Area as they won't be part of the PPM sample. Realizing the limitations of a ratings system is a key element in programming ... The problem now is that KGO means "old" to Gen X listeners. Can they get them to come?
The problem now is that KGO means "old" to Gen X listeners. Can they get them to come?
It comes as a surprise David, given your background, your posts here and your expertise in research and statistical information, that you would use the words "fair assumption." Is it a fact or is it not?
Are engineers, doctors, lawyers, financiers and tech-heads resistant to being attached to a PPM? Seems this would eliminate a substantial number of potential candidates for PPM panels. If ratings from DC and SF are any indication, it may be that engineers, doctors, lawyers, financiers and tech-heads are just as prone to wear/carry a PPM as the average office worker.
I referenced (in my earlier post) San Francisco and DC having a high number of residents with advanced degrees only to point out that KGO might have a difficult time attracting listeners who want more than the typical fare that's been offered by commercial news-talk stations over the last 20 years.
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There are quite a lot of markets where the NPR or similar station gets good ratings. Usually, it is where they have a decent signal, good programming for the local originations and a great fund raising effort.
This a salient observation. Listeners as shareholders. Commercial talk radio doesn't endear listeners to become shareholders. Rush, Beck, Savage and Hannity have cultivated "loyalists," but as time goes on, are these aging loyalists of value or relevant to the needs of talk radio's survival which depends on attracting younger listeners. They aging "loyalists" may be as toxic as they are beneficial. And by "young," I don't mean 12-24. How about 42? This would be approximately 15 to 20 years younger than the present commercial talk radio listener....when a person sends a check to a radio station, he is more likely to want to listen to it. He is invested in that radio station in the most literal way. And while we know that only a fraction of the listeners of a non-commercial station will be motivated to send in money, those who do are extremely loyal in ways that ad-supported stations can never understand. When we talk about relating to an audience and engaging them, the fund raising process is a part of that. I believe one of the key things Metheny and Bloomquist have to do with these stations if they have any hope of reviving them is to identify an audience they can reach, and engage them in ways that the other stations have overlooked. I don't know what that means. NPR does their little wine & cheese nights. Something like that, although on a larger scale, might be the way to build a new audience.
... in the same light that we look back at the early days of Top 40 AM radio, when jocks selected their own music, jabbered away and made a name for themselves.