Oh, dear. I hate to break it to you, but maximum profit was always the goal. Listeners aren’t the customers, advertisers are.
Boy, is
that one of the most misunderstood facts among people not in the industry ...
Conversation I have had more than one time too many with an "ordinary listener" who took me to task for not playing some obscure song which
they loved but which has so little airplay history that it is missing from Mediabase:
Listener: You
have to play more of my personal favorites. I'm your customer and "the customer is always right".
KMR: Ummm ... no, you're not my customer. The radio station is my customer. I provide the programming to them.
Listener: Okay, so I'm the radio station's customer, and they should tell you to play more of the songs I like.
KMR: Actually, you're not the station's customer ...
Listener: No? Then who is?
KMR: The local businesses. The station sells advertising to them based on the number of listeners. My job is to provide programming that attracts as many listeners as possible, and that means playing songs that the highest number of people agree that they want to listen to.
Listener (by this time sputtering because "their music" is getting lost in the explanation): But ... but ... but that means that ...
KMR: That you are the "product" the station is selling to the businesses.
There is a further punch line ...
Listener: And just how long has this been the mindset?
KMR: Longer than you and I have been alive. This has
always been the business model of radio.
Listener then goes away, very unhappily ... but will still advocate for wider playlists or saving "their" format the next time the subject comes up. And the cycle continues.