K-Love "Local"?

[borderblaster]

I hadn't noticed before but I'm a very infrequent K-Love listener but I've been noticing them stopping down to do local or regional produced underwriting announcements and directing people to the Business Partners section of the website. The set I heard this morning didn't seem localized to Dayton, Ohio but I suppose it could have been regionalized out of the Indy studio. Specifically Indiana Wesleyan University (with adult programs in Indiana, Kentucky and Ohio) and a confeence in Fort Wayne.

 

[anotherguyTN]

On K-LOVE's station in Dyersburg, TN I've heard ads for concerts in the Memphis area and local PSA's occasionally. I've also heard advertisements for Union University in Jackson, TN's online program, but I don't know if that was local or national ads.

 

[xmusicmatt]

With the iPump satellite technology currently used in the Full Powered KLove stations they do have the ablity to break away each hour for local spots/underwrite annoucements... they could even go a step further and break away for a 'forcast' or 'traffic update' if they wanted.. the data is downlinked via the satellite bandwidth they have and audio played directly from the satellite receivers internal hard-drive mixing seamlessly with the streamed network programming without the need for external automation systems/hardware at each transmitter site.

http://www.wegener.com/CORPORATE/corp_press_sub.php?id=176

 

[WPHA]

Yes, they are doing localized inserts on their stations. I hear NYC oriented concert announcements, churches, etc, on 96.7 from time-to-time. The Network feeds the "Inside the music" bits, and the local system drops the local "spots" (for lack of a better term) over those.