Whatever you make of numbers (as in commercialism or reach), CCM still outsells Jazz and Classical in RIAA unit sales, annually.... We just tend to use the 'old phono' when the other media goes forward with the 'CD, Ipod and Streams'.... Just an observation... I really think CCM radio's biggest problem is becoming locally relevant when budgets are tight and the cash to spend on local outreach is not there.. Funny? Our secular counterparts are in the same 'pickle'.... When I wake up in the morning, God is STILL God and Jesus came here, lived here, ministered here, died here, raised from the dead here and accended from here..... No matter what weird 'spin' the world puts on it...... So be it.....