https://tvnewscheck.com/article/top-news/239347/john-trevino-named-vp-gm-of-kdaf-dallas/
These are part of management changes coming to Nexstar.
These are part of management changes coming to Nexstar.
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John Trevino Named VP-GM Of KDAF Dallas
- Thread starter Y2kTheNewOldies
- Start date
i wonder if Nexstar has planned to bring back a news team for CW 33 or keep it as is.
God I hope not. It was attempted during its Tribune days and kept failing to compete with the powerhouses that are 4, 5, 8, and 11. Then it kept hitting rock bottom when it went anchorless with Newsfix (or what I like to call Newsbroke). Glad they ditched it before the Nexstar merger.
The only way I can see CW33 have a news is if it's backed by NBC 5 or WFAA by a partnership of some sort but I doubt that (4 and 11 are out of the question since they have sister stations).
The only way I can see CW33 have a news is if it's backed by NBC 5 or WFAA by a partnership of some sort but I doubt that (4 and 11 are out of the question since they have sister stations).
CW33 had news because there were some advertisers who would only advertise in news. That was even true for Newsfix. But that was just a terrible format. The ratings were too low to justify the expenditure of resources.
I'm not sure what Nexstar's view on news is. If they want to do news on CW33, they will need to put a lot more money behind it than the previous attempts. And frankly, they'll need to compete in all news slots, not just at 9pm. That means running a 4 hour morning show, maybe a noon show, likely an early evening 5 or 6pm (or both) and a 9pm newscast. Get enough crews on the streets to actually cover the market and develop a bond with the viewers. They never did that when they debuted the newscast in 1998.
They tried to expand, but didn't know how to do it right. Then they tried Newsfix because someone keeps thinking they can magically make news viewers out of people who don't like news. It does not work.
I'm not sure what Nexstar's view on news is. If they want to do news on CW33, they will need to put a lot more money behind it than the previous attempts. And frankly, they'll need to compete in all news slots, not just at 9pm. That means running a 4 hour morning show, maybe a noon show, likely an early evening 5 or 6pm (or both) and a 9pm newscast. Get enough crews on the streets to actually cover the market and develop a bond with the viewers. They never did that when they debuted the newscast in 1998.
They tried to expand, but didn't know how to do it right. Then they tried Newsfix because someone keeps thinking they can magically make news viewers out of people who don't like news. It does not work.
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