The smooth jazz listener demographic is still known as one of the most "desirable" and sought-after by many major advertisers because they still (other than classical music listeners) represent a group of listeners with one of the highest amount of discretionary incomes (and I mean not only CAN they spend, but they DO). Affluent adults ages 30-54 years old (44 is the median age) earning $150,000-$400,000 per year, college-educated, professionals, enjoy imported beer and fine wine, travel extensively, dine out in fine restaurants above the average weekly norm, drive a luxury import (like a BMW, Mercedes-Benz), actually still READ BOOKS, and more importantly -- are usually one of the most MEDIA POOR on many subgroups. Meaning, they are not as driven on Facebook and Twitter, and they usually aren't a huge crowd for downloading music (these are still listeners that buy CD's if you can believe it). They are very selective in what outside media they want and choose to participate in. And interesting enough -- if there is a local radio station they embrace that does the format RIGHT, chances are their media usage is either dedicated mainly that radio station in that market OR their own cds (they are not button pushers and scanners on FM). You either lose them to their own CD collection and not to one of 8-10 country or rock stations being duplicated in the same market. Keep in mind this is niche audience and is much smaller of a "universe" than many major "Big Box Broadcasters" care to target these days, but which would a local advertiser have? 1000 listeners in the store with little or no money and buying power to purchase their product as result of an advertising campaign, or 100 who are ready to spend right now (given the right message and the right call to action). No...smooth jazz is not going to win any ratings war in any market. But who cares? It appeals to a segment of the Baby Boom audience WITH MONEY and the ability to still spend it. Even in this economy, the listeners with money are still out there, just more conscientiousness of how open they spend it. And many to most markets, this demo is the most under served, forgotten and eventually disenchanted group of listeners out there.