V
vlewis08
Guest
The Smooth Jazz Format can be, and is being executed in two ways..There are station's that lay it back, automate/voice track and are happy to know that their station is listened to in banks, car dearlerships, and offices, It is a viable "at work" type of format, greatly reducing intrusive jocks etc....
So this method is more a "backround" station...However, If a Smooth Jazz program director realizes that his Smooth Jazz format can be brought out from the backround, and into the foreground a bit, then I beleive the Smooth Jazz format can and will be a sustainable and viable offering to listener's....
Without being intrusive and overly chatty, Personalities working the Smooth Jazz format, with consistant coaching can bring the format out into the open, and do it without any problems. All one needs to do is critique their format, get everyone on the same page (personalities etc) and execute the format in a professional and entertaining manor.
So this method is more a "backround" station...However, If a Smooth Jazz program director realizes that his Smooth Jazz format can be brought out from the backround, and into the foreground a bit, then I beleive the Smooth Jazz format can and will be a sustainable and viable offering to listener's....
Without being intrusive and overly chatty, Personalities working the Smooth Jazz format, with consistant coaching can bring the format out into the open, and do it without any problems. All one needs to do is critique their format, get everyone on the same page (personalities etc) and execute the format in a professional and entertaining manor.