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Idea:

K

kestrel

Guest
How about starting a thread of VH positioning statements/sweeper lines heard?

Great idea! I'll start:

LIKE AN IPOD ON SHUFFLE, BUT CHEAPER. SAM 95.5

RANDOM IS GOOD. RANDOM WORKS. SAM 95.5.

YOU NEVER KNOW WHAT WE'LL PLAY NEXT, BUT THEN, NEITHER DO WE. SAM 95.5.

IF LIFE IS A BOX OF CRACKERJACKS, WE ARE THE PRIZE. SAM 95.5.

WAIT A SECOND WHILE I DUST OFF ANOTHER CD. SAM 95.5.

OUR IPOD CAN BEAT UP YOUR IPOD. SAM 95.5.

BETTER THAN FILESHARING, BECAUSE YOU WON'T GET SUED. SAM 95.5.

ECLECTIC. LOOK IT UP. SAM 95.5.

IT'S HARD TO BREAK THE RULES WHEN YOU DON'T HAVE ANY. SAM 95.5.

MUSICAL ANARCHY. DON'T BE SCARED, NO ONE GETS HURT. SAM 95.5.

NO ANIMALS WERE HARMED IN THE MAKING OF THIS RADIO STATION. SAM 95.5.

ACTUALLY, WE DO LIKE GREEN EGGS AND HAM. SAM 95.5.

IT'S EASY TO BEAT THE SYSTEM WHEN YOU DON'T HAVE ONE. SAM 95.5.

DON'T STRAIN YOUR BRAIN - JUST CHECK "OTHER." SAM 95.5.

WE'VE GOT THIS, WE'VE GOT THAT, AND A LOT OF THE OTHER. SAM 95.5.

YOU DIDN'T KNOW YOU LIKED THAT SONG, DID YOU? HEH HEH HEH. SAM 95.5.

WE'RE LIKE A STIR FRY. OR MAYBE A GOULASH. WANT SECONDS? SAM 95.5.

IF WE PRINTED THE INGREDIENTS, WE'D NEED ONE HUGE LABEL. SAM 95.5.

SO WE'RE UNDISCIPLINED. WANNA MAKE SOMETHING OF IT? SAM 95.5.

IF YOU ALWAYS KNEW WHAT WAS NEXT, WHAT FUN WOULD THAT BE? SAM 95.5.
 
"If you want to sing along with the next song on JACK, tap on your volume knob twice to see the lyrics on your radio. (long pause) Man, I can't believe you actually did that!"
 
> How about starting a thread of VH positioning
> statements/sweeper lines heard?
>
> Great idea! I'll start:
>
> LIKE AN IPOD ON SHUFFLE, BUT CHEAPER. SAM 95.5
>
> RANDOM IS GOOD. RANDOM WORKS. SAM 95.5.
>
> YOU NEVER KNOW WHAT WE'LL PLAY NEXT, BUT THEN, NEITHER DO
> WE. SAM 95.5.
>
> IF LIFE IS A BOX OF CRACKERJACKS, WE ARE THE PRIZE. SAM
> 95.5.
>
> WAIT A SECOND WHILE I DUST OFF ANOTHER CD. SAM 95.5.
>
> OUR IPOD CAN BEAT UP YOUR IPOD. SAM 95.5.
>
> BETTER THAN FILESHARING, BECAUSE YOU WON'T GET SUED. SAM
> 95.5.
>
> ECLECTIC. LOOK IT UP. SAM 95.5.
>
> IT'S HARD TO BREAK THE RULES WHEN YOU DON'T HAVE ANY. SAM
> 95.5.
>
> MUSICAL ANARCHY. DON'T BE SCARED, NO ONE GETS HURT. SAM
> 95.5.
>
> NO ANIMALS WERE HARMED IN THE MAKING OF THIS RADIO STATION.
> SAM 95.5.
>
> ACTUALLY, WE DO LIKE GREEN EGGS AND HAM. SAM 95.5.
>
> IT'S EASY TO BEAT THE SYSTEM WHEN YOU DON'T HAVE ONE. SAM
> 95.5.
>
> DON'T STRAIN YOUR BRAIN - JUST CHECK "OTHER." SAM 95.5.
>
> WE'VE GOT THIS, WE'VE GOT THAT, AND A LOT OF THE OTHER. SAM
> 95.5.
>
> YOU DIDN'T KNOW YOU LIKED THAT SONG, DID YOU? HEH HEH HEH.
> SAM 95.5.
>
> WE'RE LIKE A STIR FRY. OR MAYBE A GOULASH. WANT SECONDS? SAM
> 95.5.
>
> IF WE PRINTED THE INGREDIENTS, WE'D NEED ONE HUGE LABEL. SAM
> 95.5.
>
> SO WE'RE UNDISCIPLINED. WANNA MAKE SOMETHING OF IT? SAM
> 95.5.
>
> IF YOU ALWAYS KNEW WHAT WAS NEXT, WHAT FUN WOULD THAT BE?
> SAM 95.5.
>
95.7 BEN-FM/Philadelphia has some pretty clever lines. One of my favorites is when they go into a commercial break. Sometimes, you'll hear "We think you have a future in advertising, if you get my drift".

Another good one... "our guidance counselor said we could be anything we wanted"

"we don't have the attention span to follow a playlist"

Whenever they play a song that has an "oh wow" factor that they don't play often at all, you'll hear "we found this cd under the car seat... passenger side"
 
> > How about starting a thread of VH positioning
> > statements/sweeper lines heard?
> >
> > Great idea! I'll start:
> >
> > LIKE AN IPOD ON SHUFFLE, BUT CHEAPER. SAM 95.5
> >
> > RANDOM IS GOOD. RANDOM WORKS. SAM 95.5.
> >
> > YOU NEVER KNOW WHAT WE'LL PLAY NEXT, BUT THEN, NEITHER DO
> > WE. SAM 95.5.
> >
> > IF LIFE IS A BOX OF CRACKERJACKS, WE ARE THE PRIZE. SAM
> > 95.5.
> >
> > WAIT A SECOND WHILE I DUST OFF ANOTHER CD. SAM 95.5.
> >
> > OUR IPOD CAN BEAT UP YOUR IPOD. SAM 95.5.
> >
> > BETTER THAN FILESHARING, BECAUSE YOU WON'T GET SUED. SAM
> > 95.5.
> >
> > ECLECTIC. LOOK IT UP. SAM 95.5.
> >
> > IT'S HARD TO BREAK THE RULES WHEN YOU DON'T HAVE ANY. SAM
> > 95.5.
> >
> > MUSICAL ANARCHY. DON'T BE SCARED, NO ONE GETS HURT. SAM
> > 95.5.
> >
> > NO ANIMALS WERE HARMED IN THE MAKING OF THIS RADIO
> STATION.
> > SAM 95.5.
> >
> > ACTUALLY, WE DO LIKE GREEN EGGS AND HAM. SAM 95.5.
> >
> > IT'S EASY TO BEAT THE SYSTEM WHEN YOU DON'T HAVE ONE. SAM
> > 95.5.
> >
> > DON'T STRAIN YOUR BRAIN - JUST CHECK "OTHER." SAM 95.5.
> >
> > WE'VE GOT THIS, WE'VE GOT THAT, AND A LOT OF THE OTHER.
> SAM
> > 95.5.
> >
> > YOU DIDN'T KNOW YOU LIKED THAT SONG, DID YOU? HEH HEH HEH.
>
> > SAM 95.5.
> >
> > WE'RE LIKE A STIR FRY. OR MAYBE A GOULASH. WANT SECONDS?
> SAM
> > 95.5.
> >
> > IF WE PRINTED THE INGREDIENTS, WE'D NEED ONE HUGE LABEL.
> SAM
> > 95.5.
> >
> > SO WE'RE UNDISCIPLINED. WANNA MAKE SOMETHING OF IT? SAM
> > 95.5.
> >
> > IF YOU ALWAYS KNEW WHAT WAS NEXT, WHAT FUN WOULD THAT BE?
> > SAM 95.5.
> >
> 95.7 BEN-FM/Philadelphia has some pretty clever lines. One
> of my favorites is when they go into a commercial break.
> Sometimes, you'll hear "We think you have a future in
> advertising, if you get my drift".
>
> Another good one... "our guidance counselor said we could be
> anything we wanted"
>
> "we don't have the attention span to follow a playlist"
>
> Whenever they play a song that has an "oh wow" factor that
> they don't play often at all, you'll hear "we found this cd
> under the car seat... passenger side"
>
Another one I forgot to mention....

"Why do so many radio stations call it BROADcasting when they have such a NARROW playlist?"
 
> Whenever they play a song that has an "oh wow" factor that
> they don't play often at all, you'll hear "we found this cd
> under the car seat... passenger side"
>
What's old, is new again.
I could see Jack in Buffalo recycling it again.
They said that when the station was "Alice @ 92nine", but they said "We found this cd under Your car seat..." not sure if they actually said "passenger side" though...can't recall.
It was actually fun in the Alice days of 92.9 hearing them say "sorry for stealing your music collection..." too bad that station couldn have just tweaked its way into being the Jack it is today, as Alice, instead of going through so many costly changes.

<P ID="signature">______________
"If you never say NO, How much is your YES worth?"
</P>
 
> "If you want to sing along with the next song on JACK, tap
> on your volume knob twice to see the lyrics on your radio.
> (long pause) Man, I can't believe you actually did that!"
>
That is SO Jack! LOL! (I mean that in a good way.)

Someone out there had the voice over person say "There's nothing wrong with your radio, it just sounds different cuz' we don't play the same songs over and over" Not sure which station that was though.<P ID="signature">______________
"If you never say NO, How much is your YES worth?"
</P>
 
> > "If you want to sing along with the next song on JACK, tap
>
> > on your volume knob twice to see the lyrics on your radio.
>
> > (long pause) Man, I can't believe you actually did that!"
> >
> That is SO Jack! LOL! (I mean that in a good way.)
>
> Someone out there had the voice over person say "There's
> nothing wrong with your radio, it just sounds different cuz'
> we don't play the same songs over and over" Not sure which
> station that was though.
>
95.7 Ben-FM says something along those lines.... "There's nothing wrong with your radio. You're just not used to hearing this kind of variety"
 
"Warning: The song you're about to hear might not be heard again for days...or weeks...or...whenever we just want to hear it again...playing what we want. Jack FM"
 
> > "If you want to sing along with the next song on JACK, tap
>
> > on your volume knob twice to see the lyrics on your radio.
>
> > (long pause) Man, I can't believe you actually did that!"
> >
> That is SO Jack! LOL! (I mean that in a good way.)
>
> Someone out there had the voice over person say "There's
> nothing wrong with your radio, it just sounds different cuz'
> we don't play the same songs over and over" Not sure which
> station that was though.


Sometimes, the best sweepers are happy accidents.

One day in late '96 or early '97, I was cutting a bunch of imaging for the Buzz in NYC, when some ungodly feedback came careening from the board in the production studio into my headphones in the voice booth. I immediately quipped, "It's not your radio -- it's SUPPOSED to sound like that! The New 105.1 FM, The Buzz."

The next thing I heard was production director David Kay and APD Linda Silver shouting in unison, "That's a keeper!"

If memory serves, that sweeper -- giggle and all -- later made its way to the original JACK.FM. :)

Anita
 
"...too bad that station couldn have just tweaked its way into being the
Jack it is today, as Alice, instead of going through so many
costly changes."

Yeah, but like they say "Alice doesn't live there anymore".
 
"Let's clear up some confusion around here, when we say that JACK-FM is Playing What We Want, we're REALLY saying that we're Playing What We ALL Want. It's just that the ALL is silent."


CJ
 
> If memory serves, that sweeper -- giggle and all -- later
> made its way to the original JACK.FM. :)
>
> Anita

Yes, it did! I always liked that station and the highlight were your liners.

I always liked the Buzz liner: "4 out of 5 Dentists recommend us...and we really don't care about the other one." Wonder who THAT was about?
 
> "Warning: The song you're about to hear might not be heard
> again for days...or weeks...or...whenever we just want to
> hear it again...playing what we want. Jack FM"
>
"Jack FM--playing what we want. And from the ratings, guess it's what you want, too. How about that?"
 
> > If memory serves, that sweeper -- giggle and all -- later
> > made its way to the original JACK.FM. :)
> >
> > Anita
>
> Yes, it did! I always liked that station and the highlight
> were your liners.
>
> I always liked the Buzz liner: "4 out of 5 Dentists
> recommend us...and we really don't care about the other
> one." Wonder who THAT was about?

ROFL!

That one was a "half-lib." The Powers-That-Be wrote the first half ... and I improvised the second. :)

AB
 
> "Jack FM--playing what we want. And from the ratings, guess
> it's what you want, too. How about that?"
>
Careful...that comment is applicable, but not to all markets...<P ID="signature">______________
"If you never say NO, How much is your YES worth?"
</P>
 
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