I heard that Rubio, Scott, Bondi and Buchanan are coming to a Rally in Sarasota on 9/11. I heard an ad for it on WTMY - Talk Sarasota. www.sarasotagop.com
LOCAL RADIO RULES!!!!!
LOCAL RADIO RULES!!!!!
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I heard it on WTMY.
- Thread starter talk fanatic
- Start date
talk fanatic said:
Gosh, considering only 6800 people 12+ and 18+ in Sarasota ever listen to that station between Monday-Sunday 6AM-12M and during any 15 minute period, less than 0.1% of everyone in Sarasota listen to the station (or roughly 400 people), it might rule for you - and the advertisers who want to spend $1 for a spot. For anyone who knows anything about advertising and results, its virtually worthless.
A 5 way tie for 35th in the market isn't exactly RULING...
I don't agree with your notion that WTMY is worthless. If they only have 400 listeners at any given time, and based all I've read about them
lately, I don't that figure. But, If enough listeners in that 400 are the customers I am looking for, then the ROI on a station like that can be
worthwhile. There is nothing wrong with local, local, local radio. The problem is people who are only interested and being able to talk about
how big a station they work for, even if it doesn't bring business for it's advertisers. I ran WTMY when it was WWZZ Music of your life, and while we didn't get great numbers, we brought customers to our advertisers, and that my friend is what it is all about.
lately, I don't that figure. But, If enough listeners in that 400 are the customers I am looking for, then the ROI on a station like that can be
worthwhile. There is nothing wrong with local, local, local radio. The problem is people who are only interested and being able to talk about
how big a station they work for, even if it doesn't bring business for it's advertisers. I ran WTMY when it was WWZZ Music of your life, and while we didn't get great numbers, we brought customers to our advertisers, and that my friend is what it is all about.
Obviously you don't know the ratings. 12+ is what is available publicly. I have said this before - I have complete access to the whole book. Talk Sarasota is #1 for talk 3p-6p. Laura Ingram is #1 9a-12p. So belittle it all you want but you'd be wrong. Certain Dayparts have 31k listeners AQH. That aint chicken feed.
LOCAL TALK RADIO RULES!!!!
LOCAL TALK RADIO RULES!!!!
You go Talk Fanatic. I heard the ad for the BBQ Rally too on WTMY. I am going for sure.
talk fanatic said:
All you’ve proven is that you don’t know how to read a Spring 2010 Arbitron.
12+ 9A-12N 1.0 Share 3 Way Tie 26th
P25-54 9A-12N 0.0 share – Bottom of 55 Stations
P35-64 9A-12N 0.5 Share – 5 Way Tie for 31st
12+ 3P-6P 1.4 Share 4 Way Tie 20th
P25-54 3P-6P 2.7 Share 2 Way Tie for 11th
P35-64 3P-6P 0.0 share – Bottom of 55 Stations
No station in Sarasota has 31K Listeners AQH – even 12+
WHPT/Cowhead is #1 M-F 3P-6P with 12,200 AQH
WSRZ is #1 M-F 9A-12N with 12,300 AQH
M-S 6A-12M Top Station has only 7,400 AQH
M-F 6A-10A Top Station has only 11,500 AQH
M-F 10A-3P Top Station has only 12,800 AQH
M-F 3P-7P Top Station has only 10,600 AQH
M-F 7P-12M Top Station has only 2,200 AQH
Take your BS WTMY-AM "RULEZ" Elsewhere.
are you authorized to disseminate Arbriton info?
Hey Kabrich:
A couple of things...
1) Sorry, again for my mistyping - I meant 3.1k AQH. However,
2) Why are you misrepresenting the numbers?
9a-12noon (Laura Ingram) has a 3 rating 9am, 4 at 10am and a 2 at 11am - #1 talker in the market
3p-6p (Talk Sarasota) has a 1.8 rating - #1 Local Talker in the market.
3) Do you have an axe to grind? Your mother brought you up better than that.
Local Talk Radio Rules!!!!!!!!!!!!!!!!!!
A couple of things...
1) Sorry, again for my mistyping - I meant 3.1k AQH. However,
2) Why are you misrepresenting the numbers?
9a-12noon (Laura Ingram) has a 3 rating 9am, 4 at 10am and a 2 at 11am - #1 talker in the market
3p-6p (Talk Sarasota) has a 1.8 rating - #1 Local Talker in the market.
3) Do you have an axe to grind? Your mother brought you up better than that.
Local Talk Radio Rules!!!!!!!!!!!!!!!!!!
12+ WTMY has a 0.2 Rating at 9a, 0.2 Rating at 10a and 0.1 Rating at 11amtalk fanatic said:
Persons 25-54 WTMY has a 0.0 Rating at 9a, 0.0 Rating at 10a and a 0.0 Rating at 11am
WTMY is NOT the #1 talker in the market 9AM-12N.
As they have a 0.0 Rating 25-54 9A-12N, EVERY OTHER TALKER BEATS THEM
12+
WFLA is #2
WUSF is #4
WDAE is #11
And a bunch of other station are ahead of WTMY until you get to them in a tie at 26th place.
talk fanatic said:
Okay. I was talking about local programming. But that is okay. You are right. WTMY is a little pimple of a station not even worth talking about. Even though you have the numbers wrong the fact remains that we get the big boys blasting their impersonal non-pertinent signals into this market. Feel better now?
However, every dog has his day.
LOCAL TALK RADIO RULES!!!!
However, every dog has his day.
LOCAL TALK RADIO RULES!!!!
L
LA3A
Guest
Gee..... I heard the add for the Bar-B-Q on WLSS 930am. Doesn't sound like an exclusive commercial to me.
Gee - who said exclusive commercial? Gee - would you let me know. I'm with talk fanatic on this.
Does it matter what there is between commercial breaks? As long as the commercials themselves are of local interest. And local may mean in the pocket as well as around the corner.
Ratings don’t matter if the target audience is not coming to the store.
I worked for a station in New Jersey that was an alternative rocker. They were still inviting listeners to bring in their sewing machine for a free check-up and cleaning. It was a vestige from their previous format. They had switched 2 years prior.
I don’t care where the voice is coming from as long as he/she is holding my interest. As somebody who is driving around Sa-ra-so-ta! every day, it is not unusual for me to check out the business I have heard on the station – whether that be WLSS, WTMY, or WSRQ.
WFLA is still my Number 1 station, though. As bad as the signal is at Bee Ridge and Beneva.
Jeff in Sa-ra-so-ta!
Ratings don’t matter if the target audience is not coming to the store.
I worked for a station in New Jersey that was an alternative rocker. They were still inviting listeners to bring in their sewing machine for a free check-up and cleaning. It was a vestige from their previous format. They had switched 2 years prior.
I don’t care where the voice is coming from as long as he/she is holding my interest. As somebody who is driving around Sa-ra-so-ta! every day, it is not unusual for me to check out the business I have heard on the station – whether that be WLSS, WTMY, or WSRQ.
WFLA is still my Number 1 station, though. As bad as the signal is at Bee Ridge and Beneva.
Jeff in Sa-ra-so-ta!
Well spoken.
B
Billy16
Guest
How were the Morning Numbers???
LOL! That might not be as good a story. Talk Fanatic.../
Talk Fanatic.../
B
baltazar
Guest
There's very little "local" about WTMY .... they moved to syndicated shows except for Richard Levine (who pays for his time) and Sherman "What's his name" who was to be their "savior". Nothing they are doing brings enough revenue to keep them afloat.
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