Hubbard Promotes Phil Mackey To Brand & Digital Content Development Director

[Y2kTheNewOldies]

https://radioinsight.com/headlines/...o-brand-digital-content-development-director/

Hubbard Radio today announced that Phil Mackey has had his role expanded to “Brand and Digital Content Development Director” for Hubbard Radio. Phil will report to SVP Programming Greg Strassell, and be dedicated to assisting Hubbard Radio managers with strategies for creation of new multi-channel content, built around the core brands. Mackey will retain his Brand/Distribution Director duties at SKOR North, Twin Cities.

As Director of Content and Distribution, Mackey built out and directed the strategy for SKOR North, a Minnesota-based digital sports content brand that created and grew multiple distribution channels, including audio, video and social media. During the past 18 months, SKOR North grew podcast downloads, monthly app users, YouTube subscribers, and social media followers by double and triple digit percentage increases. In his new role, Mackey will work closely with Strassell, Jeremy Sinon, Hubbard Radio VP for Digital Strategy, and Hubbard Radio brand and content managers to maximize their current content, as well as create new content for digital platforms.

Note Phil Mackey will retain his duties for the Twin Cities division