> How much have the ratings fallen off for David Lee Roth?
No trends out yet. First ratings book wont be out for months. Stern was #1 M25-54 in the Fall Book (yes, Stern beat the Ticket in Men during football season) and Top 5 for Adults. DLR certainly wont hit those numbers. The question is how will listeners balance inexperienced broadcasting with the curriosity factor and a heavy marketing campaign. 24% of KLLIs average quarter hour is exclusive listeners (meaning they listen to 105.3 or switch off the radio) and 78% P1. Are they listening to David as a guilty pleasure as Russ Martin continues to blast him on a daily basis or are they tuning out? Will Morning Edge listeners show up in DLR in the 2nd trend?
Everyone in the radio business knows that the being the show following Stern is a no win situation, no serious radio guys want that job. The guy who follows the guy after Stern, has a real chance for long term success. A lot of broadcasters want to be that guy.
DRL has a proven track record for blowing up and taking off. He will. Its only a matter of time. His show is a train wreck. How many people want to watch it go off the tracks? Thats the question.
Rubbernecker Radio. Mornings 6-10 on FREE FM LIVE 105.3