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Houston-Galveston Radio Ratings: August 2023

P

pjc1961

Covering the survey period from Thu. 7/20/2023 thru Wed. 8/16/2023, age 6+ overall:

radioinsight.com

Houston/Galveston - RadioInsight

Nielsen Audio PPM Monthly Ratings Houston (Market #6) Population: 6,197,500 Black: 1,129,200 - Hispanic: 2,260,400 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid 9/14-10/1110/12-11/811/9-12/612/7-1/31/4-1/312/1-2/28 OCT 23NOV 23DEC 23HOL 23JAN 24FEB 24STATIONNAMEFORMATOWNERCUME...
radioinsight.com radioinsight.com

or Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News

Top 5+ demo rankings analysis by Research Director Inc. will be posted on their own "Hot Topics" blog page on Wed. 9/6/2023.

Press release:


Blog page: Hot Topics | Research Director, Inc.
 
rosecitymedia said:
What stands out for me is Mega 101. A 2 share and a cume barely higher than rimshots Amor and El Norte. Has Mega run its course on KLOL? Is it time to explore a new direction?
Click to expand...
Remember, that one started out as pure reggaetĂłn and failed. It became more of an Adult Top 40 or Hot AC and that has worked better for years. Now, the music seems to be splintering into the hard core (Bad Bunny) trap and the more melodic Enrique Iglesias and Carlos Vives stuff, and we may have fragmentation.

But the big issue is the internal structure and staff at Audacy. It is as if, in many formats, many stations and many markets from the top down they have changed staff and attitude. I used to think that they would get over the errors of the CBS merger and the changes in the industry, but now I believe that the whole corporate mentality there is in need of a "makeover" from the hairdo to the toenails.
 
tb_ said:
Clearly, classic country is going to end up on 101. Or a speed metal/EDM/tejano hybrid. 🤣
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I assume the icon means this is very tongue in cheek. But some will think you are serious.

Tejano EDM is the next thing... two accordions for the price of one.
 
DavidEduardo said:
Remember, that one started out as pure reggaetĂłn and failed. It became more of an Adult Top 40 or Hot AC and that has worked better for years. Now, the music seems to be splintering into the hard core (Bad Bunny) trap and the more melodic Enrique Iglesias and Carlos Vives stuff, and we may have fragmentation.
Click to expand...
Does this issue affect both Mega and Latino Mix? How have similarly formatted stations in other markets dealt with this, if at all?

Wonder if the fragmentation is something SBS could exploit with their new format on 92.1.:unsure:
DavidEduardo said:
Tejano EDM is the next thing... two accordions for the price of one.
Click to expand...
Stunt format for SBS on 92.1 before the launch of the real format!o_O Can't argue it wouldn't get attention.🤣
 
Mediafrog+ said:
Does this issue affect both Mega and Latino Mix? How have similarly formatted stations in other markets dealt with this, if at all?
Click to expand...
My feeling is that a lot has to do with the ongoing, never ending Nielsen issues with the PPM sample in Houston. We are not seeing this in LA, for example, where the two reggaetĂłn stations are now nearly tied and highly ranked.
Mediafrog+ said:
Wonder if the fragmentation is something SBS could exploit with their new format on 92.1.
Click to expand...
If the issue is sample, then even good research may not guide them to high ratings.
Mediafrog+ said:
Stunt format for SBS on 92.1 before the launch of the real format!o_O Can't argue it wouldn't get attention.🤣
Click to expand...
SBS has never stunted. They just launch. Today, nobody "scans" the dial and stunting is just not applicable in the Internet and streaming era.
 
Top 5+ demo rankings analysis by Research Director Inc. via their "Hot Topics" blog:

RADIO RATINGS ROUNDUP AUGUST 2023 PART II | Research Director, Inc.

Welcome back to part two of our Radio Ratings Product. The Ratings Experts from RESEARCH DIRECTOR, INC. – in conjunction with the math mavens from
researchdirectorinc.com researchdirectorinc.com

25-54: 1. KODA 2. KKHH 3. KGLK 4. KTBZ 5T. KLTN 5T. KBXX 5T. KSBJ (up from #8) 5T. KQBT (up from #10)
18-34: 1. KODA 2. KKHH 3. KTBZ 4. KBXX 5. KQBT 6. KLOL
18-49: 1. KODA 2. KTBZ 3. KKHH 4. KBXX 5. KQBT (up from #9) 9. KKBQ (down from #4)
 
pjc1961 said:
Top 5+ demo rankings analysis by Research Director Inc. via their "Hot Topics" blog:

RADIO RATINGS ROUNDUP AUGUST 2023 PART II | Research Director, Inc.

Welcome back to part two of our Radio Ratings Product. The Ratings Experts from RESEARCH DIRECTOR, INC. – in conjunction with the math mavens from
researchdirectorinc.com researchdirectorinc.com

25-54: 1. KODA 2. KKHH 3. KGLK 4. KTBZ 5T. KLTN 5T. KBXX 5T. KSBJ (up from #8) 5T. KQBT (up from #10)
18-34: 1. KODA 2. KKHH 3. KTBZ 4. KBXX 5. KQBT 6. KLOL
18-49: 1. KODA 2. KTBZ 3. KKHH 4. KBXX 5. KQBT (up from #9) 9. KKBQ '
Click to expand...
Sunny sure does well even in the younger demos.
 
Actually running a loop of what the station will be doing is not stunting. Stunting is pretending to be launching one format when you actually are not (ie: you might run country to throw off competitors before switching to alternative as your new format).
 
b-turner said:
Actually running a loop of what the station will be doing is not stunting. Stunting is pretending to be launching one format when you actually are not (ie: you might run country to throw off competitors before switching to alternative as your new format).
Click to expand...
It’s still a stunt in the literal sense of the term and purpose…
 
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