Milton, Florida, has a radio station that features what I call "Hot MOR". That station is Memories 1490 WECM. I call it "Hot MOR" because they mix Adult Standards music with hip stuff like "What About Love" by Heart and "Anytime At All" by the Beatles. Most Adult Standards stations play only the softer Beatles tunes, e.g., "Yesterday", "Something", "Here Comes the Sun", etc. "Anytime At All" is rather loud and rocky. Heart is appropriate for Mainstream AC. Memories 1490 even mixes in contemporary country music. So, they are pretty much going all over the place music-wise.
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Hot MOR
- Thread starter IBadget1
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WTUX
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That is basic traditional MOR. A little from various genres. "Anytime At All" sounds like a bit much for my tastes (in an MOR context) but with certain audiences it works. I programmed an MOR station in the early 90's and included country (as our area was heavily into that) and more rock like oldies. What matters most is the songs you surround them with.
Its a great format idea, but you have to really listen to your audience to know how to blend the music.
Its a great format idea, but you have to really listen to your audience to know how to blend the music.
So that's where the Chimp who programmed Mix 106 in Oct. 1997 is now. :
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