What they’re doing now musically is a better option than being an inferior competitor to KHKS.
I still dont see everyone’s point that one person from a radio station being arrested played any role in a format change. You can’t say rock radio is dying when 103.7 is in the top 10 in demos. 97.1 saw ratings dips when they added more talk to their lineupBob Sugar, do you realize that 93.3 struggles in the ratings cause it's got a disadvantage of being a rimshot station instead of the full power stations like KEGL and KVIL and also not to mention that this market has changed and rock music isn't popular in the top billing formats due to it's divide as some have mentioned the DFW board hence why The Eagle died, because it lost it's demo to KVIL, and Russ Martin dying, Clo Ryborn being arrested and sentenced to prison for being a pedo who had child porn on his computer and the fact The Mavs now call 97.1 their radio home and they flipped to a sports/guy talk format to cater to the Dallas Mavericks radio network. in this market, Rock radio is too niche to survive on a mainstream radio stick and if that's why you want to laugh at 97.1 or 93.3 failing, newsflash, you don't work at the companies that run these stations (and i don't either), there have been members on here that have worked in the industry and one of the mods/admin on here (DavidEduardo) knows what he's talking about cause he's been in it directly. it's up to to those who run radio stations to make the decision to flip stations formats, pick the format, program it and figure out if it's working or not. plus Rock Radio is dying anyway.
My understanding is that Coachella just saw a way to maximize on the experience of their weekends. Fading rock music isn’t the reason why they perhaps don’t earn top billing on the lineups. It was just a way to make more money.Thanks for the compliment, but this site is filled with current and former radio people who all "know what they are talking about". And we don't always agree, but there is no one "right way" in radio.
You are right about rock being a declining format. The market is now just 45% non-Hispanic white. People under 40 to 45 are seldom into rock compared to 3 or 4 decades ago (yes, some are... but most are into rhythmic music today).
An example of how rock is fading and music is changing: today the Coachella festival announced its biggest headliner is Bad Bunny. That is a Puerto Rican reggaetón artist leading the bill at a festival that used to be mostly alternative with a bit of grunge and other similar stuff. Coachella attracts mostly 20-somethings as it is expensive so they have to lead with the biggest names of the moment. They are not the same as they used to be.
93.3 should go Rock. Done correctly it could pull a 2 (maybe 3) share even with the shi**y signal.
Yeah Bad Bunny is getting major love from Real 92.3 which is an urban contemporary station. I also hear him on Power 106 which is a rhythmic that’s been focused on hip hop forever.And Bad Bunny is about as big as you can get right now. I even heard Real 92.3 in Los Angeles playing his music.