Hot 93.3

[101tm]

KLIF is not a rimshot to the market. The signal is limited in far suburban and exurban areas, but it’s not by technical definition a rimshot in to the market by any means.

 

[MarkW]

Adam Bomb's voicetracking work is very underwhelming to me. Very lame content on WDVD in Detroit.

Not sure if his remote morning drive shift will sound better, maybe it will, but this clearly a budgetary move.

93.3 doesn't have the best signal - that's true - but it earned decent numbers for a time during its first couple years as classic rock, The Bone. That was a long time ago. Even as CHR/Pop, it spent some time near a 2 share.

I think recent shares are likely the worst the station has suffered across all formats of the past three decades.

 

[101tm]

Yeah, it seems like when 93.3 flipped to CHR as “i93” it was pretty good sounding and I do think it got around a 1.5-2 share 6+ for a while. Then again, at that time, CHR was seeing a resurgence with the decline of rock and hip hop on the charts and the dance-pop craze that started in 2009. A lot of “secondary” CHR’s launched in markets. Some did well but a lot failed or are failing. CHR has been in a decline for several years, and even KHKS with a well known morning show is feeling the effects. Being a CHR in their shadow is now likely worse and harder than ever.

They dropped the ball with the whole Hot 93.3 rebranding to now. It’s sounded so different with different format changes/shifts under it that nobody knows what it is. It’s a trashed brand. What they’re doing now musically is a better option than being an inferior competitor to KHKS.

I think Cumulus has a low bar for this station and they obviously have a cluster wide purpose for it. Pretty much anything they’re going to do with it will be cheap. It seems they’re happy as long as it’s getting a 1-2 share in ratings.

 

[E-Cam]

What they’re doing now musically is a better option than being an inferior competitor to KHKS.

To me, yes, it would be a better option music-wise to play 90s/early 2000s, but if they're still playing pop of today, then it's like it never left CHR. When Movin 107.5 was around 15 years ago, it did the same thing and considered itself a competitor to Kiss. 93.3 shouldn't even consider playing anything less than 10 years old and be a "Gen-X" station or just be a Rhythmic AC station as I stated before. It won't give it a miracle rating but at least it wouldn't sound like Kiss FM.

 

[Loverofradio]

Bob Sugar, do you realize that 93.3 struggles in the ratings cause it's got a disadvantage of being a rimshot station instead of the full power stations like KEGL and KVIL and also not to mention that this market has changed and rock music isn't popular in the top billing formats due to it's divide as some have mentioned the DFW board hence why The Eagle died, because it lost it's demo to KVIL, and Russ Martin dying, Clo Ryborn being arrested and sentenced to prison for being a pedo who had child porn on his computer and the fact The Mavs now call 97.1 their radio home and they flipped to a sports/guy talk format to cater to the Dallas Mavericks radio network. in this market, Rock radio is too niche to survive on a mainstream radio stick and if that's why you want to laugh at 97.1 or 93.3 failing, newsflash, you don't work at the companies that run these stations (and i don't either), there have been members on here that have worked in the industry and one of the mods/admin on here (DavidEduardo) knows what he's talking about cause he's been in it directly. it's up to to those who run radio stations to make the decision to flip stations formats, pick the format, program it and figure out if it's working or not. plus Rock Radio is dying anyway.

I still dont see everyone’s point that one person from a radio station being arrested played any role in a format change. You can’t say rock radio is dying when 103.7 is in the top 10 in demos. 97.1 saw ratings dips when they added more talk to their lineup

 

[Loverofradio]

Thanks for the compliment, but this site is filled with current and former radio people who all "know what they are talking about". And we don't always agree, but there is no one "right way" in radio.

You are right about rock being a declining format. The market is now just 45% non-Hispanic white. People under 40 to 45 are seldom into rock compared to 3 or 4 decades ago (yes, some are... but most are into rhythmic music today).

An example of how rock is fading and music is changing: today the Coachella festival announced its biggest headliner is Bad Bunny. That is a Puerto Rican reggaetón artist leading the bill at a festival that used to be mostly alternative with a bit of grunge and other similar stuff. Coachella attracts mostly 20-somethings as it is expensive so they have to lead with the biggest names of the moment. They are not the same as they used to be.

My understanding is that Coachella just saw a way to maximize on the experience of their weekends. Fading rock music isn’t the reason why they perhaps don’t earn top billing on the lineups. It was just a way to make more money.

 

[Mrbiglott]

How would 93.3 do if it was voice tracked by KATT FM in Oklahoma City?

 

[TheBigA]

93.3 should go Rock. Done correctly it could pull a 2 (maybe 3) share even with the shi**y signal.

Just like KEGL

 

[Brandon1993]

And Bad Bunny is about as big as you can get right now. I even heard Real 92.3 in Los Angeles playing his music.

Yeah Bad Bunny is getting major love from Real 92.3 which is an urban contemporary station. I also hear him on Power 106 which is a rhythmic that’s been focused on hip hop forever.