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History of WZAT 102.1 The Early Years. Great Info I found.

T

thebeach33445

jovialjay said:
WZAT was not Top-40 (nor called Z-102) until several years after its 1971 debut. WZAT featured Burl Womack ("Breakfast With Burl") from 5:00 AM - 9:00 AM, which was heavy personality with MOR/Pop music. From 9:00 AM - 6:00 PM, 'ZAT was automated with Drake-Chenault's "Hit Parade" (A/C of the era) service. From 6:00 PM - 5:00 AM, "Solid Gold" from Drake-Chenault (hybrid Top-40/Oldies) was on the air. WZAT's owner Albert Weis bought 1400/WSGA from Don Jones in 1974 (for a million bucks). As I recall, WZAT slowly transitioned to more of an adult Top-40 (becoming Z-102 along the way), while WSGA continued as "The Rockin' 140", with a balls to the wall Top-40 image. Declining ratings (and revenue) drove WSGA to become "The Music Of Your Life" in 1982.
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Thank you Jovialjay for this answer. This is an awesome description of the start of 102.1 WZAT. Thanks for your info. I see from doing research from Billboard Magazine. WZAT started playing King Biscuit Flower Hour in March of 1974. (From 3-23-74 Billboard Magazine). I guess you can say that is when WZAT started going in a Top 40 direction? Can anybody add to this question? When did WZAT change from the Drake Chenault formats a go to Top 40?
Thanks Tommy C.
 
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