Kent said:
A 60 dBu signal contour, which, again, is where 95% of listening occurs, normally doesn't extend much beyond 60 miles from the tower. In other words, those stations have so few listeners even 80 miles away from the tower, they don't likely care that the signal degrades at that range.
Spoken like a true Easterner. This is not a "digital" case where the signal is on and off. Where listeners investigate where the 60 dBu curve is - "oops I am out of the 60dBu contour I better change stations". The get in the car, drive to work or the mall or whatever, leave the same station or stations on. If they happen to drive where the signal is gone, well they tune another station. But that's not likely, because the station doesn't fall off a cliff or something. Unless it is HD-2, but that is another problem.
I've heard this 60 dBu argument over and over again, but I look at metro areas like Dallas, Houston, and Los Angeles - the metro areas go a lot farther than 60 dBu curves do in some cases, yet people start listening and leave the station on as they commute. Looking at former powerhouse KRBE, they are supposed to drop off that cliff north of Conroe, but I know for a fact that just about all the kids up there listen because there isn't another outlet for the format. Except for the kid that likes oldies. Oh by the way Olivia Holt's remake of "These Boots are Made for Walking" comes out on iTunes today or tomorrow. But - no - kids don't listen to or know about oldies. 15 year old Olivia just happened to write it all over again. Off the subject --- but I guess KRBE doesn't have to care about Huntsville, but add Huntsville, Brenham, Bryan, College Station, Beaumont Port Arthur - there is a lot of area inside those concentric rings, and the numbers get significant pretty fast. Each town isn't that big, but add all those little towns together it is big. And since the vast majority of the ads are for Geico, Home Depot, and other things that are nationwide in nature, where the population numbers are doesn't matter nearly as much as it used to, and you better believe the people selling ads want to know the totals from those fringe areas when they present their audience numbers to potential advertisers. If they don't, they aren't very good at their job because 7 million sounds better than 6 million to advertisers with national products. Gallery Furniture wouldn't care, but I don't hear too many local ads like that any more.
I've been to LA, and stations like KIIS and KRTH are listened to all over Southern California no matter what the contours are. They have fiercely loyal listeners who keep them on even in areas where they fade. So - no - that 60 dBu argument is really not very valid the way people really use radio.